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World of Warcraft News - Subscription Numbers Dip Below 10M

Posted by Suzie Ford on Aug 03, 2012  | 149 comments in our forums

For the first time, World of Warcraft subscriptions have dipped below the ten million mark. According to Blizzard-Activision's latest financial report, the subscriber base currently sits at 9.1M.

As of June 30, 2012, Blizzard Entertainment's World of Warcraft remains the #1 subscription-based MMORPG and had approximately 9.1 million subscribers4

Part of the reason for the decline, according to Mike Morhaime, came at the hands of Blizzard's other huge title Diablo III:

"Historically we have seen usage decline towards the end of an expansion cycle. We saw a similar drop in subscribers in the months before Cataclysm, followed by a substantial return of players around the Cataclysm launch. We're also seeing that a number of players took a break from WoW to play Diablo III," Mike Morhaime explained to investors in the most recent financial conference call. Source

Check out Blizzard financial reports.

Suzie Ford / Suzie is the Associate Editor and News Manager at MMORPG.com. Follow her on Twitter @MMORPGMom

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