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Funcom | Official Site
MMORPG | Genre:Sci-Fi | Status:Final  (rel 06/27/01)  | Pub:Funcom
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Anarchy Online News - In-Game Ads Move Forward

Posted by Dana Massey on Jul 25, 2005  | 21 comments in our forums

Funcom has sent word that a new era for advertisement in-game has begun in Anarchy Online. Here are the details:

New Era for Advertisement in Games begins with Anarchy Online

Funcom once again brings innovation to the games industry with the introduction of video ads within its blockbuster hit “Anarchy Online”.

Durham, USA — July 25, 2005— Funcom, developer and publisher of top video game titles like Anarchy Online and The Longest Journey, has once again broken away from the pack to bring a bold new direction for advertisement in videogames. By working in conjunction with Massive Incorporated, creator of the world’s first video game advertising network, Funcom is now offering dynamically delivered video ads in Anarchy Online. The new advertising elements accompany the dynamic billboard ads introduced earlier this spring.

In Anarchy Online the video and audio ads start playing on billboards or other appropriate locations when gamers enter select areas or zones within the game. This ground-breaking new advertising element has two distinct applications; it can be used to dynamically deliver television equivalent 15-second advertising spots, as well as audio messaging. The advertisements, using a combination of code created by Massive Incorporated and Funcom coders and utilizing technology licensed from RAD Game tools, do not increase latency, interrupt gameplay or gather personal information from players. Like the prior advertisements, those opting for the entirely free version of Anarchy Online will see the videos as a natural part of the city environments, while paying subscribers may opt in to view the content. The first video ads were unveiled to players at the four year anniversary for Anarchy Online in June, and brought fictional video advertisements from the warring factions in the game. Now the first paid video advertisements are in, with Panasonic and Channel 4 being the first companies to kick-start the new era for advertising in games.

[ expand press release ]

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