Hype-level

7.2

Recent Headlines for Earthrise

Masthead Studios Licenses Scaleform

By Keith Cross on Mar 26, 2008

Masthead studios has put out a press release announcing they will be using Scaleform GFx UI middleware to aide in making their post apocalyptic MMO, Earthrise.

March 25, 2008 – Sofia, Bulgaria – Masthead Studios, the innovative independent game development studio based in Bulgaria, announced today that it has integrated Scaleform GFx, the number one hardware-accelerated user interface (UI) and scalable vector graphics engine, into its post-apocalyptic MMO, Earthrise, to provide accelerated UI production and an immersive cinematic UI experience.

Masthead Studios is facilitating a smoother development process of Earthrise’s UI by eliminating steps between design and execution with the help of Scaleform’s GFx. “This software has provided our art team with the artistic freedom that we want,” said Atanas Atanasov, CEO of Masthead Studios. “The tools allowed us to create a rich, interactive and dynamic user interface without losing time.”

“While designing the UI for Earthrise we wanted to give our artists the power to directly create the look and feel of the game without depending on programmers to implement their vision,” continued Atanasov. “We chose Scaleform GFx middleware because it’s fast and optimized for the game’s implementation of the Flash rendering engine.”

Using Scaleform GFx and proven visual tools such as Adobe Flash™ Studio, developers can access an artist-driven dynamic UI and animated texture production pipeline. Scaleform’s hardware accelerated vector graphics technology is scalable and deployable across multiple platforms, including the leading console and PC systems. To date, GFx has been licensed for such blockbusters as BioWare’s Mass Effect for Xbox 360 and Crytek’s Crisis for PC, and is now integrated into most major 3rd party game engines such as Epic’s Unreal Engine 3 and Emergent’s Gamebryo.