ATI and Warner Brothers Interactive Entertainment announced today that they will be forming a unique partnership to cross promote their products. Here is the press release:

Burbank, CA (May 7, 2004) - Warner Bros. Interactive Entertainment announced today that the company has forged a technology, marketing and promotional relationship with ATI Technologies, a leading graphics card supplier, in support of The Matrix Online, through the game's launch in November 2004. Marketing for The Matrix Online, a massively multiplayer online game, will include a substantial presence at the Electronic Entertainment Expo (E3), a large print and online advertising campaign, engineering support and several other promotional opportunities. "By teaming with ATI, Warner Bros. Interactive Entertainment is ensuring that game players will be able to take full advantage of the latest graphics technology when playing The Matrix Online," said Jason Hall, Senior Vice President of Warner Bros. Interactive Entertainment. "The Matrix Online takes advantage of advanced graphic methodologies, making ATI's cutting-edge graphic's card and marketing support a perfect fit for the game." "What gamers will notice is the superior graphics of The Matrix Online game not just our name in the credits," said Andy Thompson, Director of Advanced Technology Marketing, ATI. "Warner Bros. Interactive Entertainment's commitment to give users only the best has created an ideal working relationship for ATI to work within, as the high end graphics experience is always our first priority." The Matrix Online is a massively multiplayer online game where tens of thousands of players will be able to jack into the Matrix world to take an active role in continuing the saga of The Matrix movie trilogy. Gameplay in The Matrix Online will be based on intricate and exciting "wire-fu" combat, an extensive mission structure, social interaction and a completely customizable skill and ability system. More information about the game can be found at www.thematrixonline.com.