Framingham, Mass. – September 19, 2006 – Vivox Inc., an innovator in integrated online voice communications, today announced that it has secured an exclusive deal with Illusion Factory to supply voice communications to its online community within Second Life.

Illusion Factory has been a leader in entertainment marketing for 27 years and has produced the promotional campaigns for more than $5 billion dollars in Filmed, Televised and Live Entertainment including such high profile programs as Friends, ER, West Wing, The OC, and The Sopranos. Illusion Factory is entering the Second Life space with a state-of-the-art island that will be used for a wide range of commercial and consumer marketing, educational and entertainment applications. IF Virtual and the coming IF Virtual Properties will offer virtual classes, live concerts, retail opportunities and entertainment centers, all fashioned with Illusion Factory’s signature blend of creativity and cutting edge innovations.

“We reviewed all of our options for the inclusion of high quality voice communications that are in pace with the new means of learning, entertaining and promoting that we are implementing into Second Life,” said Illusion Factory CEO, Brian Weiner. “Vivox was the natural choice for quality and its advanced managed service. Vivox offers the most innovative communications solution, the only one of its kind, which will enable Second Life Avatar’s to speak to one another on IF Island.”

“We are very excited to help Illusion Factory make its vision of community within Second Life reality,” said Rob Seaver, CEO of Vivox. “Illusion Factory is the clear leader in new media and marketing, and its implementation of our voice services further validates our belief that virtual worlds become real communities when enriched with high quality communication solutions.”

The Vivox Network and Precision Studio™ make it simple and easy for developers to integrate communications into their online communities to allow individuals to communicate dynamically in groups or privately one-on-one. Robust IP communication tools such as voice chat and IM are implemented from the Precision Studio and delivered via the Vivox Network, a carrier-grade managed service supported by a team of experienced communication specialists 24x7x365. Unlike third-party applications, Vivox communication services are fully integrated and tailored to the community. Real-time communications are clear and massively scalable, allowing the communities to grow without concern for communications support. And because all communication is done through the Vivox Network, there is no impact on the virtual world servers and minimal drain to CPU resources.

Today's partnership with Illusion Factory follows Vivox's new partnerships with Icarus Studios and BigWorld Technology recently announced at the Austin Game Conference.