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ArenaNet | Official Site
CORPG | Setting:Fantasy | Status:Final  (rel 04/26/05)  | Pub:NCSoft
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Pink Day in LA Raises Over $10,000

Posted by Suzie Ford on Oct 21, 2010  | Comments

Pink Day in LA Raises Over $10,000 - Guild Wars - MMORPG.com

Last weekend, the Gaming World Entertainment Network (GWEN), Malibu Barbie, and Gamers Giving Back sponsored an in-game Guild Wars event called "Pink Day in LA". During the event, players went to Lion's Arch and dyed their armors pink in support of breast cancer awareness. With Arena.Net's support, the event has raised almost $11,000 to date.

“I was totally amazed when we hit our original goal of $1,337 early,” Malibu Barbie said.  The Lion’s Arch districts were packed from the start of the event, and the donations really started rolling in.  Players bought an amazing 292,904 vials of pink dye over the weekend, showing immense support for the cause.

Read more on the Guild Wars blog.

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Suzie Ford / Suzie is the Associate Editor and News Manager at MMORPG.com. Follow her on Twitter @MMORPGMom