Mutable Realms released a FAQ today that explains why Wish should be a game that appeals to fans of the long running MMORPG "Ultima Online."  Here is a excerpt:

Why should Wish interest me? Ultima Online was launched to create a wonderful RPG experience in a massive online world where the focus was on the experience and not the mechanics. Since that time, there have been a slew of games, such as EverQuest, that have diverged from these original ideals. As in Ultima Online, Wish creates a world where the focus is on the experience and not the mechanics behind the game. No one plays single-player or pen-and-paper RPGs just to level up, and the same is true in Wish. We have created an interesting and social experience that, in the spirit of Ultima Online, sends players into a world where the gameplay, the world and the story are what is most important.

You can read the FAQ in its entirety at this link.