The Remnant Knights team has been hard at work lately 'rebranding' the game for a maturing playerbase. Among the changes are new features, housing improvements and a new 'Teen' rating. We caught up with Duane Colbert, Director of Marketing, to get the details. Read on and then head to the comments to chat about the interview.
MMORPG: You mentioned some change coming to the game as the player base has gotten older, what are some of the rebranding efforts you are working on?
Duane Colbert: It’s not as much that the player base is aging…quite the contrary. We have found that the game really resonates with teen players so we wanted to update the brand to better reflect the way characters look in game, as well as making it more friendly and approachable. You can see that in our new logo, featured brand Heroes and overall website redesign. The best parts of the game are now front and center on the website and it’s much easier to navigate to find what you are looking for.
Read more of Garrett Fuller's Remnant Knights: It's All About Making Players Happy.