GameSamba, the MMO publisher behind games like Realms Online and the upcoming Remnant Knights, has paired up with FUNimation Entertainment, a leading distributor of Japanese Animation in the US, in a bid to achieve cross-promotion between the products of both companies
“Working with FUNimation is a dream come true,” said Scott Wong, CEO of GameSamba. “Many of the games that we've loved over the years have connections to anime. Some of our upcoming games also have a strong anime-influence to them. We think that there is good synergy between our player base and anime fans, so this certainly will be an exciting partnership with many promotional, marketing and merchandising possibilities.”
“This collaborative relationship will bridge our online gaming and anime worlds and will broaden the brand awareness of both GameSamba and FUNimation titles,” said Gen Fukunaga, CEO of FUNimation Entertainment. “This is a great opportunity to create an integrated program and stay on the forefront in the convergence of many media and entertainment types.”
FUNimaton will be featuring GameSamba's games at all of its live domestic events throughout the summer, including promotions at its booth on the show floor of Comic-Con International: the pop culture mecca held each summer in San Diego.
The partnership will later include a GameSamba presence on FUNimation’s newly revamped website, www.funimation.com, shared social media communications, select broadcast opportunities, and additional advertising within home entertainment releases.
Visit the Official GameSamba Website.
Or visit the Official FUNimation Entertainment Website.