At PAX, MMORPG.com’s Garrett Fuller sat down with Jeff Grubb (Lead Content Designer), Colin Johanson (Lead Content Designer), and Leah Rivera (Content Designer) to talk about Guild Wars 2. In the interview, the team touches on the personality system and World vs. World PvP.

MMORPG.com: What is the biggest challenge in designing content for the game?

Leah: The biggest challenge as a content designer is having to limit myself to things that are possible within the game engine. We do have a really broad set of tools but sometimes you have to find the short cut. If you have a good idea, you need to find what tools out of the set that I have can I use to implement this? There is a lot of flexibility in the game but figuring out the way to tweak the tools I do have is a challenge sometimes.

Read more our exclusive Guild Wars 2 Content Interview.