Lord of the Rings Online is now officially free to play in North America. To celebrate, Turbine has released a great new commercial with Gandalf hanging out in a gray flannel suit as he announces to the chanting hordes, "You...Shall...Not...Pay!" Check it out!

Join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO’s award-winning story up to level 50 for free. Players can also choose to visit the new LOTRO Store to purchase expansions, quest packs, items, and account services a la carte, or join the VIP program that provides unlimited access to the game for one low monthly price.