Jade Dynasty was released in 2009. What stigma associated with F2P titles have you had to overcome, and what have you learned about the game and how it relates to its community since its launch?

One of the stigmas associated with free-to-play titles is that they are poor quality and although this may have been true to early titles, free-to-play games have come a long way since then. The free-to-play space has become much more competitive, leading to much higher quality titles, all good things for players and we’ve seen many MMOs go from pay-to-play to a free-to-play model.

Aside from the two new demi-god factions that Vengeance is bringing to the title, what else is new that will have an immediate impact on the game?

The other big feature in Jade Dynasty Vengeance is the introduction of Territory Wars, which will allow player alliances to battle against one another for control of territories in the world of Jade Dynasty. Alliances will gain various benefits from controlling areas and this is the first time that players will be able to experience an ongoing, war system, which will vary from server to server.

There are stark differences in the way the way is played in Asian cultures and in Western cultures. What do you feel are the biggest elements that have to be adjusted between the two games to appeal to both sides of the ocean?

One of the biggest differences that we’ve found is what players view as additional content. In many Asian countries, grind is considered as an added form of content, but does not translate well when you bring that to a western audience. We’ve been conscious to make sure that our games appeal to western players on both a localization and gameplay level.

You are releasing the game with German and French versions. How hard is it to rewrite a game in a different language, how much time does it take and are there any subtle differences in the translated versions of the game?

We are fortunate enough to have a whole localization team based in our newly established European office in Amsterdam that is dedicated to translate Jade Dynasty in both German and French. The localization team includes native speakers, allowing us to not only translate the language, but also ensure that the game makes sense culturally.

What was the impetus behind the Vengeance expansion?

We are constantly looking for new ways to improve our games including Jade Dynasty and the introduction of the two new factions for the Athan race will help continue the ongoing story of the epic struggle between humans and the immortals. The introduction of Territory Wars is also something that many players have been asking for.

What elements do you take into consideration when first thinking about an expansion?

There are many elements that we take into consideration when thinking about an expansion including how we can move the game forward as well what players might want. We work closely with our developers to ensure that expansions have something for everyone to look forward to.

A martial arts MMO is tricky to pull of because of the frenetic physical action that takes place within the combat sphere. How hard is it to pull off that animation, multiply by the number of players onscreen in the MMO world and still maintain a steady framerate?

The fact that Jade Dynasty was initially developed for Asian marketplaces is a positive point especially when dealing with issues regarding graphic performance of process-intensive elements. Due to the makeup of such audiences the game was developed with a wide range of systems in mind from bare bones rigs to full blown workhorses. The game is able to successfully provide the required level of immersion detail regardless of system’s strength.

If you had to pick one or two things, what do you like the most about the Vengeance expansion?

My favorite things are the two new factions that we’re introducing for the Athan race. A lot of players have been excited about the Rayan faction, that have the ability to clone themselves to deal twice as much damage to an enemy or another player. With Athan reinforcements, we’re really looking forward to seeing what players do with the Territory Wars system and see what happens with the epic struggle between humans and the immortals.