U.B. Funkeys was a kid-friendly virtual world from Arkadium and Mattel. The retail toy starter kit came with the game's software, which allowed players to participate in minigames and compete to earn in-game currency that they could swap for items and customization options for their homes or characters. Players could also purchase other individual or multipacks of toys, which opened up more characters and areas of the game. The U.S. version of the game was shut down in January of 2010.