zOMG! is a free-to-play, browser-based MMO from Gaia Interactive. Players can use their Gaia avatars or premade characters and enter zOMG!'s world, embarking on an adventure against a mysterious invasion by the Animated, which are mundane, formerly inanimate objects come to life. Players fight using a series of magical rings that grant a variety of powers, and the game features solo and group play, quests, social activities, crafting, clans, and more.