Sony Online entertainment has launched Free Realms, their new MMO aimed primarily at a younger audience.

Today is the day! Free Realms is live! If you’ve been playing in the beta, then welcome back and thanks for your help! If this is your first time here: Welcome!

Starting today Free Realms is open to everyone. All you have to do is set up an account on www.FreeRealms.com , make your character and you’re in. It’s fast and easy. You can be playing in no time.

Once you create your character, you can explore a massive virtual world, learn all sorts of fun jobs, train pets, take on challenging quests, race karts (or destroy them in demolition derbies), play exciting minigames and much more. You can do all of this online with your friends!

From the sparking mountains of Snowhill to the creepy swamps of Blackspore, there is a whole world of adventure and games waiting for you! Log in today to get started.

Read more here.

Check out their launch video here.