Jagex CEO Mark Gerhard has posted a letter to the Runescape community where he talks about changes in how the company will communicate with players and apologizes for annoying video ads that played before the game started, and for propagating misconceptions about the game's free version and perceived kid focus.

Hi Everyone,

I'd like to introduce myself to you all. My name is Mark Gerhard and I am the new CEO of Jagex, the makers of RuneScape. I have been fortunate enough to have worked at Jagex for some time now and consider us to be first and foremost a games developer. We’re driven by teams that not only care passionately about games but also actively enjoy playing the games we create. We are going to be making a number of improvements to the game, I'm also keen to clear up a few misconceptions about RuneScape at the same time and I also believe there are a few things we have done wrong in the past that I want to apologise for.

To start off with, we want to be more open and listen to our players. Some of you may consider Jagex a secretive and closed-off company which isn't how we want to be perceived moving forward. Unlike most other companies, it just isn't our style to spend our time self marketing or shouting about how great we are, we prefer to just get on with it and make cool games, but that doesn't mean we don't listen to what you have to say.

Read more here.