Story as a pillar? Have you ever played another MMO, Team Bioware? Every MMO I've played may not have been voiced, but line for line had more text/story per quest than the rote TOR "go do this, and get bonus quest to kill 15-50 mobs" at every stranger represented by an NPC. Lotro quests had a good 4x the volume of story associated with the typical quest, by my estimate. And yes, quest-givers in TOR are strangers, every NPC is another stranger in a long list of strangers.
The charm and depth of Star Wars (or any story other than perhaps Conan the Barbaian) is the ensemble cast that progresses character development and adds an environment we can engage as players in a story. Here, there's no Leia, no Han, no Chewie, just one stranger after another doling out the next mundane quest. Now, they could have and could still give us that ensemble cast via our crew characters, and the rare times they speak up start to have that affect, but they are so rare as to be absent, and we're rating the game on how it is today, right? I'm sorry, but the Story element is not something TOR can claim as a strength.
Voice, yes, Story, no way.
Aside, their customer service is in crisis mode, they don't respond anywhere near their quoted standard (24 hours), and in my multiple experiences is 3 to 5 weeks, or never. They have their forums in crisis mode, fire fighting, with Polls, Search, and even viewing your own posts disabled, providing zero value as a resource to players.
They have limited forum categories, ignoring MMO 101, so that the outcome is that any posts made by players are buried on page 50 in 30 minutes regardless of which few forums you post in, including Customer Service Forum. There are no forums for servers, so finding guilds in your server is nearly impossible, and there's likewise no forums for such things as Suggestions/Feedback, Website/Forums Feedback, Companions, UI Discussion, or even Quests/Mission Discussion... A travesty of service value and competency in managing an MMO.
Finally, as a player for some time through testing, you just want off the theme park sometimes, and every planet/environment is just another theme park, whether on the rails of a planet or another, or space combat. For goodness sakes, an MMO can't be all theme park, it's so confining you want to scream.
| Combat is fun, albeit not terribly responsive
Crafting is on solid foundations as game design
Gear and customization is on solid foundations
Planets, while theme-parked, are spacious and ample
Companions, while grossly underutilized, offer amazing oppty for story and ensemble cast as crew
| Confining Theme Park you can never get off the rails
Quests are hyper repetitive
Questing takes you from one stranger to another - no ensemble cast to round out a Story
UI can't even handle hot key bar slot demand
Clunky travel, limited porting options, on foot way too long, ship inaccessible/inconvenient