If there has been any doubt in anyone's mind about the power of gaming, look no further than KingsIsle's announcement that it is partnering up with Disney star and recording artist Selena Gomez for an in game promotion. In his latest column, MMORPG.com's Garrett Fuller takes a look at how gaming has truly gone mainstream.

Wizard 101 has an interesting story in the MMO world. It was considered a kid’s game that had enough intensity and storyline for hardcore players. It came from an independent company that not many people had heard of, in other words it did not have Turner, Disney, or Nickelodeon attached to the title. It came from the team who made Shadowbane, one of the most hardcore PvP MMOs ever created. It also remains on top of the heap of kid friendly MMOs and continues to drive development in reaching out and providing fun family entertainment while still appealing to hardcore players. It is also very successful and continues to do well in the market. Now they are taking things one step further. They have partnered with Selena Gomez for a promotion and in game quest which will bring some pop culture fun to an already wild success story.

Read more Selena Gomez & Wizard101: Gaming Has Truly Become Mainstream.