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Mortal Online Forum » General Discussion » Mortal reports more losses for Q1

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47 posts found
  SHOE788

Apprentice Member

Joined: 9/02/10
Posts: 714

5/26/12 12:06:07 AM#21
Originally posted by username509
Originally posted by psykobilly

 

http://www.aktietorget.se/NewsItem.aspx?ID=62207

A loss of 621,000 SEK (86k US$) reported.  

[mod edit]

The quick math:  86k dividied by 3 months is roughly 28.6k$ loss per month.

28,600 a month loss requires roughly 1,906 additional subs to reach break even.

Welcome to reality people.

 

 

Because it's extremely difficult for an MMO to attract 2,000 new players.  LOL..

Seriously though, All Star Vault would have to do to get 2,000 new players would be to start a advertising campaign on MMORPG.com like World of Tanks does...

If SV advertised, or maybe allowed Mortal to be sold on Steam we would see tens of thousands of new subs.  1,906 subs is nothing.  

Getting it on Steam in its current form would be bad.

Have you seen angry steam users? Hell hath no scorn...

Last thing MO needs is an even more popular Mortal Online forum lightly moderated on SPUF.

  SHOE788

Apprentice Member

Joined: 9/02/10
Posts: 714

5/26/12 12:09:48 AM#22
Originally posted by GrayGhost79
Originally posted by username509

Anyone else notice this "The number of monthly payments during the first quarter of 2012 increased slightly compared with the fourth quarter of 2011. * The sale of licenses in the first quarter 2012 has increased by 68 percent compared with fourth quarter 2011."

So its confirmed again that Mortal Onlines population is increasing.

They stated that they plan to reach a break even point in terms of finances around July or August.

Yep.... Population is definitely on the rise. I mean it's a matter of fact the more customers you have the less money you make.

I think someone has played the "population is increasing!" card about every other day.

It should be about World of Warcraft levels by now.

  Omali

Hard Core Member

Joined: 2/16/09
Posts: 880

5/26/12 12:12:46 AM#23

They're still at a loss, but quarter-over-quarter it is an improvement.

  deathshroud

Novice Member

Joined: 11/06/10
Posts: 1326

5/26/12 12:47:49 AM#24

nice, at least it is going up now. With awakening almost guaranteed to release this quarter i suspect they may very well break even for the next report.

there are 2 types of mmo, imitators and innovaters.

  Talonsin

Spotlight Poster

Joined: 7/19/06
Posts: 836

5/26/12 1:19:56 AM#25

I really would like to see some real numbers instead of the PR spin that Henrik puts on these things.  If I recall correctly, there were big cuts in January and SV has less full-time employees than I have fingers on my left hand.  (Anyone remember Henrik talking about using more consultants and less actual staff?).  How can Henrik keep making cuts and still be losing money?  Honestly, the population is so low that one new subscriber could amount to "a slight increase in subs".  If box sales in the 4th quarter were 5 and this quarter they actually sold 8 copies of the game, that would account for the 68% increase.  Since no one here (including username) actually knows the numbers, the statements made by Henrik give us very little actual information. 

 

I do think we will see a good size increase in subs when awakenings comes out.  I also believe it will be short-lived just like it was for the last expansion. 

  username509

Novice Member

Joined: 3/22/10
Posts: 669

5/26/12 9:30:34 AM#26
Originally posted by Talonsin

I really would like to see some real numbers instead of the PR spin that Henrik puts on these things.  If I recall correctly, there were big cuts in January and SV has less full-time employees than I have fingers on my left hand.  (Anyone remember Henrik talking about using more consultants and less actual staff?).  How can Henrik keep making cuts and still be losing money?  Honestly, the population is so low that one new subscriber could amount to "a slight increase in subs".  If box sales in the 4th quarter were 5 and this quarter they actually sold 8 copies of the game, that would account for the 68% increase.  Since no one here (including username) actually knows the numbers, the statements made by Henrik give us very little actual information. 

 

I do think we will see a good size increase in subs when awakenings comes out.  I also believe it will be short-lived just like it was for the last expansion. 

Short lived?  There are players who have been playing since launch, as well as many newer players who came in afterwards.

Just like the other major expansions this one will create a permanent bump in population.  Yes, many people will play after the expansion and leave, but many more will stay.  

Look at the chart above your post.  You don't make 600k net sales by selling 8 copies or increasing your subscriber base by one.  

Never trust a screenshot or a youtube video without a version stamp!

  SHOE788

Apprentice Member

Joined: 9/02/10
Posts: 714

5/26/12 12:19:37 PM#27
Originally posted by username509
Originally posted by Talonsin

I really would like to see some real numbers instead of the PR spin that Henrik puts on these things.  If I recall correctly, there were big cuts in January and SV has less full-time employees than I have fingers on my left hand.  (Anyone remember Henrik talking about using more consultants and less actual staff?).  How can Henrik keep making cuts and still be losing money?  Honestly, the population is so low that one new subscriber could amount to "a slight increase in subs".  If box sales in the 4th quarter were 5 and this quarter they actually sold 8 copies of the game, that would account for the 68% increase.  Since no one here (including username) actually knows the numbers, the statements made by Henrik give us very little actual information. 

 

I do think we will see a good size increase in subs when awakenings comes out.  I also believe it will be short-lived just like it was for the last expansion. 

Short lived?  There are players who have been playing since launch, as well as many newer players who came in afterwards.

Just like the other major expansions this one will create a permanent bump in population.  Yes, many people will play after the expansion and leave, but many more will stay.  

Look at the chart above your post.  You don't make 600k net sales by selling 8 copies or increasing your subscriber base by one.  

"net sales" is including all revenue...subs, shirts, and copies. It only amounts to about $85,000 USD

  Slapshot1188

Elite Member

Joined: 5/06/07
Posts: 3743

5/26/12 4:09:50 PM#28
Originally posted by SHOE788
Originally posted by username509
Originally posted by Talonsin

I really would like to see some real numbers instead of the PR spin that Henrik puts on these things.  If I recall correctly, there were big cuts in January and SV has less full-time employees than I have fingers on my left hand.  (Anyone remember Henrik talking about using more consultants and less actual staff?).  How can Henrik keep making cuts and still be losing money?  Honestly, the population is so low that one new subscriber could amount to "a slight increase in subs".  If box sales in the 4th quarter were 5 and this quarter they actually sold 8 copies of the game, that would account for the 68% increase.  Since no one here (including username) actually knows the numbers, the statements made by Henrik give us very little actual information. 

 

I do think we will see a good size increase in subs when awakenings comes out.  I also believe it will be short-lived just like it was for the last expansion. 

Short lived?  There are players who have been playing since launch, as well as many newer players who came in afterwards.

Just like the other major expansions this one will create a permanent bump in population.  Yes, many people will play after the expansion and leave, but many more will stay.  

Look at the chart above your post.  You don't make 600k net sales by selling 8 copies or increasing your subscriber base by one.  

"net sales" is including all revenue...subs, shirts, and copies. It only amounts to about $85,000 USD

 For the quarter.. that's 3 months worth...

"I should point out that no other company has shipped out a beta on a disc before this." - Official Mortal Online Lead Community Moderator

Starvault's reponse to criticism related to having a handful of players as the official "test" team for a supposed MMO: "We've just have another 10ish folk kind enough to voulenteer added tot the test team" (SIC) This explains much about the state of the game :-)

  Istavaan

Advanced Member

Joined: 4/25/12
Posts: 1398

5/26/12 4:17:56 PM#29

At least they can launch an mmo unlike some dev teams.

  Talonsin

Spotlight Poster

Joined: 7/19/06
Posts: 836

5/26/12 4:23:30 PM#30
Originally posted by username509

Short lived?  There are players who have been playing since launch, as well as many newer players who came in afterwards.

Just like the other major expansions this one will create a permanent bump in population.  Yes, many people will play after the expansion and leave, but many more will stay.  

Look at the chart above your post.  You don't make 600k net sales by selling 8 copies or increasing your subscriber base by one.  

Really?  I understand you may like this game but do you honestly feel you are helping it by making all these false statements?  Lets just take the underlined sentence here and examine it.

Dawn was released in June of 2011, right before the start of the third quarter of 2011.  SV stated on their financial statements that in both the third and fourth quarter of 2011 they had a loss in subscriptions.  There was NO "permanent bump in population" as you stated.  I know you think you are helping the game by comnig here and posting false information but it just makes the game and SV look desperate.  Why do you think Theia stopped doing it?  

Is this where you tell us that the financial statements are just numbers again and that they dont mean anything?  LOL 

  Talonsin

Spotlight Poster

Joined: 7/19/06
Posts: 836

5/26/12 4:27:29 PM#31
Originally posted by Istavaan

At least they can launch an mmo unlike some dev teams.

Agreed!  I love the idea behind the game and it does have a few strong points.  I just wish that so much of it was not broken.

  SHOE788

Apprentice Member

Joined: 9/02/10
Posts: 714

5/26/12 4:33:08 PM#32
Originally posted by Istavaan

At least they can launch an mmo unlike some dev teams.

The launch of MO consisted of them saying "Yeah it's released now".

 

Not sure what you mean by what you said

  Talonsin

Spotlight Poster

Joined: 7/19/06
Posts: 836

5/26/12 4:37:59 PM#33
Originally posted by username509

Look at the chart above your post.  You don't make 600k net sales by selling 8 copies or increasing your subscriber base by one.  

You say the net sales is 600k which tranlates to about 85,000 US.  That would mean 28,333 for the monthly average which means less than 2000 active subscriptions for the game and assuming all the money was made from subscriptions.  When you take into account that some of that $28,333 was from box sales and some from sales of other items such as t-shirts, it would seem like MO has about 1500 active subs.  Factor in people with multiple accounts and you might even be looking at 1000 individual subscribers for the entire game. 

  ilives

Apprentice Member

Joined: 5/31/10
Posts: 96

5/26/12 4:43:54 PM#34
Originally posted by Talonsin
Originally posted by username509

Look at the chart above your post.  You don't make 600k net sales by selling 8 copies or increasing your subscriber base by one.  

You say the net sales is 600k which tranlates to about 85,000 US.  That would mean 28,333 for the monthly average which means less than 2000 active subscriptions for the game and assuming all the money was made from subscriptions.  When you take into account that some of that $28,333 was from box sales and some from sales of other items such as t-shirts, it would seem like MO has about 1500 active subs.  Factor in people with multiple accounts and you might even be looking at 1000 individual subscribers for the entire game. 

 

I think 1000 is being generous, most people have 2 + accounts. 

  deathshroud

Novice Member

Joined: 11/06/10
Posts: 1326

5/26/12 5:36:01 PM#35

username509 for the most part, doesnt really help. MO isnt in great shape thats a given and theres no point trying to defend the game against factual inofrmation. MO is fun for some though me included for the most part. although i do not play the game anymore i did play it for over a year and anyone who does find fun in MO i can understand. But awakening can only help the game and for those who dislike MO or are bored of it awakening may very well turn MO into the game they have been waiting for. For those who dislike SV well maybe this expansion will break the trend SV has set with buggy patches but most likely not. If you dislike SV and thats enough to stop you playing the game then that isnt likely to change with awakening. But from looking at this financial report it seems to me like awakening may very well allow them to break even.

 

Im very excited for the awakening expansion, i think that no matter the outcome of the expansion it will be a hell of alot of fun and worth subscribing to witness it, be it a working fully functional expansion or a broken exploitable mess i can guarantee i will be smiling and cursing in equal amounts as i play MO once again at least for a month or two and if the patch is the former then possibly until the next expansion. So why not sub, with MO theres no shortage of drama.

there are 2 types of mmo, imitators and innovaters.

  RainBringer

Novice Member

Joined: 4/04/11
Posts: 163

Airstrikes - verb: to campaign against hikes in rocket and/or missile fuel prices.

5/26/12 9:13:32 PM#36
Originally posted by Talonsin
Originally posted by username509

Short lived?  There are players who have been playing since launch, as well as many newer players who came in afterwards.

Just like the other major expansions this one will create a permanent bump in population.  Yes, many people will play after the expansion and leave, but many more will stay.  

Look at the chart above your post.  You don't make 600k net sales by selling 8 copies or increasing your subscriber base by one.  

Really?  I understand you may like this game but do you honestly feel you are helping it by making all these false statements? 

 

Have you see the movie Titanic, where those musicians softly play on while the ship is sinking? Those are like the MO players who play on without causing a scene spouting lies and BS on other forums.

 

As for those "special" fanboys...they would be shouting and break dancing to the notes of  "I will Survive" while Titanic steadily sunk.

Time has proven again and again that there is just No reasoning with stupidity.

 

$10 says that Henrick delays releasing this awakening xpatch to just before this quarterly's end, so that he can show a boost in sales during this quarter for the ones who come back immediately and Also show a profit for the next quarter thanks to the ones who come back to try the xpatch out in the subsequent days. After all when you are heading a failing company, in order to maximise the effects of PR spins you got to think outside the box!

Gullible are the fanboys; How blind is their sight!

  deathshroud

Novice Member

Joined: 11/06/10
Posts: 1326

5/26/12 11:08:17 PM#37
Originally posted by RainBringer
Originally posted by Talonsin
Originally posted by username509

Short lived?  There are players who have been playing since launch, as well as many newer players who came in afterwards.

Just like the other major expansions this one will create a permanent bump in population.  Yes, many people will play after the expansion and leave, but many more will stay.  

Look at the chart above your post.  You don't make 600k net sales by selling 8 copies or increasing your subscriber base by one.  

Really?  I understand you may like this game but do you honestly feel you are helping it by making all these false statements? 

 

Have you see the movie Titanic, where those musicians softly play on while the ship is sinking? Those are like the MO players who play on without causing a scene spouting lies and BS on other forums.

 

As for those "special" fanboys...they would be shouting and break dancing to the notes of  "I will Survive" while Titanic steadily sunk.

Time has proven again and again that there is just No reasoning with stupidity.

 

$10 says that Henrick delays releasing this awakening xpatch to just before this quarterly's end, so that he can show a boost in sales during this quarter for the ones who come back immediately and Also show a profit for the next quarter thanks to the ones who come back to try the xpatch out in the subsequent days. After all when you are heading a failing company, in order to maximise the effects of PR spins you got to think outside the box!

 i think henriks goal is to make that -86k turn into 0 or a +, doesnt really matter at which point of the Q he releases the expansion for that but his best bet would be 2 months beofre the end of the Q since that will be 2 full months of subs from awakening and most likely alot will stick around for at least 2 months.

there are 2 types of mmo, imitators and innovaters.

  ilives

Apprentice Member

Joined: 5/31/10
Posts: 96

5/27/12 12:02:16 AM#38
Originally posted by psykobilly

 

http://www.aktietorget.se/NewsItem.aspx?ID=62207

A loss of 621,000 SEK (86k US$) reported.  

[mod edit]

The quick math:  86k dividied by 3 months is roughly 28.6k$ loss per month.

28,600 a month loss requires roughly 1,906 additional subs to reach break even.

Welcome to reality people.

 

 

I think people are confusing breaking even with covering operating costs.  (MO still has 2 years of losses)   

Anyway, didn't Henrik say they needed "500" more subs to "break-even" during past quarter reports? It would appear they're backsliding even after all the cost cutting. *shocker*

I'm convinced MO is just a tax shelter, how much money has Stavault lost to this point?

  SHOE788

Apprentice Member

Joined: 9/02/10
Posts: 714

5/27/12 12:55:03 AM#39
Originally posted by ilives
Originally posted by psykobilly

 

http://www.aktietorget.se/NewsItem.aspx?ID=62207

A loss of 621,000 SEK (86k US$) reported.  

[mod edit]

The quick math:  86k dividied by 3 months is roughly 28.6k$ loss per month.

28,600 a month loss requires roughly 1,906 additional subs to reach break even.

Welcome to reality people.

 

 

I think people are confusing breaking even with covering operating costs.  (MO still has 2 years of losses)   

Anyway, didn't Henrik say they needed "500" more subs to "break-even" during past quarter reports? It would appear they're backsliding even after all the cost cutting. *shocker*

I'm convinced MO is just a tax shelter, how much money has Stavault lost to this point?

Well I am pretty sure Henrick's dad has been covering the losses over the years now, so if they were to ever become in the black again he might not have to pay anything back.

  ilives

Apprentice Member

Joined: 5/31/10
Posts: 96

5/27/12 1:19:32 AM#40
Originally posted by SHOE788
Originally posted by ilives
Originally posted by psykobilly

 

http://www.aktietorget.se/NewsItem.aspx?ID=62207

A loss of 621,000 SEK (86k US$) reported.  

[mod edit]

The quick math:  86k dividied by 3 months is roughly 28.6k$ loss per month.

28,600 a month loss requires roughly 1,906 additional subs to reach break even.

Welcome to reality people.

 

 

I think people are confusing breaking even with covering operating costs.  (MO still has 2 years of losses)   

Anyway, didn't Henrik say they needed "500" more subs to "break-even" during past quarter reports? It would appear they're backsliding even after all the cost cutting. *shocker*

I'm convinced MO is just a tax shelter, how much money has Stavault lost to this point?

Well I am pretty sure Henrick's dad has been covering the losses over the years now, so if they were to ever become in the black again he might not have to pay anything back.

Starvault is a publicly traded company. it would have to be reported.

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