GamersFirst has announced a deal with retail distributor, IGS, to bring APB Reloaded to North America. The purchase price has been announced as $29.99 with over $50 worth of in-game items, including a permanent in-game high-performance vehicle, a permanent in-game weapon and 30 days of premium access that provides increased cash rewards, reputation gains and a 20 percent in-store discount.

“GamersFirst has been looking for a partner who can help us revolutionize retail distribution for Free2Play games in North America. With IGS, we have found the perfect partner. Our pricing model for APB Reloaded actually pays a gamer to come try the game. This is unprecedented for a title which cost more than seventy million dollars to produce,” says Rahul Sandil, Senior Vice President of Marketing at GamersFirst. “The response from retail has been so overwhelming that we are considering launching with a half-million units,” adds Rahul.

Read more about APB Reloaded.