I was in need of a USB flash drive late last night and Wal-Mart was my only option.  So I went through electronics to get one and as I passed by the PC games, I seen a retail box copy of Runes of Magic selling for $19.96.  I did a double-take thinking 'Wait a minute, thats F2P.'  I don't play RoM - although I tried it for about a month in 2008.  I opened the cover to see what the retail box included, and thought I'd snap a pic on my phone to share on here for anyone that does play it.  Here ya go:

Yep! The retail box comes with $100 worth of exclusive freebies inside. So paying $20 for a F2P game sounds wierd but people buy diamond cards for it all the time. I bought a copy of the box set with in game gold...so no real money. Entered the codes and was good to go!