Sanrio Digital has announced that they will begin an exclusive Founders Beta on October 8th, 2008.

Hong Kong – September 12, 2008: Sanrio Digital (www.sanriodigital.com) announced today that Hello Kitty Online will begin an exclusive Founders’ Beta on October 8, 2008. The Founders’ Beta will allow a limited number of users to play the official Hello Kitty MMORPG ahead of launch while receiving Founder benefits and participating in special in-game events.

Hello Kitty Online (www.hellokittyonline.com) is a free-to-play Massively Multiplayer Online Role-Playing Game (MMORPG) based on Sanrio's famous characters. The game transports players into the cute and cuddly world of Sanrio Land, where players will meet and interact with over a hundred Sanrio characters, including Hello Kitty, Badtz-Maru, Keroppi, Dear Daniel, My Melody, Pochacco, Cinnamoroll, and many others.

Hello Kitty Online boasts several new additions and improvements since the Closed Beta version, and the Founder's Beta will feature a new game client with an improved interface, improved graphics and special effects, new monsters, new maps, new items, and the opening of London and Paris. The Founders’ Beta will also introduce gameplay changes such as new skills, new pet systems and team-play oriented enhancements.

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