Ncsoft has announced that they have partnered with Double Fusion to provide optional in game advertising in City of Heroes / Villains, with the revenue generated from the ads to be reinvested into the game.

Today we announced our partnership with Double Fusion to provide optional in-game advertising for City of Heroes. I wanted take some time to share some details beyond those in the press release.

In-game advertising is something that we have carefully considered ever since the initial release of City of Heroes in 2004. From our perspective it always came down to a few fundamental questions: Will this technology make our game experience more immersive or less immersive? In other words, is City of Heroes an appropriate environment for it? In-game advertising in other MMOs has sometimes been received as an unwelcome addition, so could we actually find ways to make this a significant win for our customers? And with the plan of reinvesting all the revenue that we make from this, how much will this single (optional in-game advertising) initiative actually allow us to grow our development team?

These are complex questions that can’t necessarily be answered with 100% certainty, but after discussing this for a number of years we believe we’ve found the right partner to bring ads to the game while being sensitive to our community’s needs. I want to make it very clear that we are not “forcing” in-game ads upon our players. Thus, the word “optional” is of key importance. None of our players have to change their game experience in any way if that’s what they prefer. All that you need to do is opt-out via the Options menu in the game.

Read more here.