The developers of Perfect World International have provided us with this developer journal highlighting mounts in their MMORPG.

The sun is slowly setting as you return to town. Returning from an epic journey your inventory is packed to the brim. Wearing only the most elite equipment, your armor seemingly changes color as the sun falls past the horizon. As you make your way into the town square, head begin to turn. Players stop what they're doing and look in your general direction. Some players pretend to ignore you and seemingly go about their business; but you know on the other side of their monitor, the user is maneuvering their mouse, pivoting their camera controls to follow you.

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