A joint announcement from Elephant entertainment, Gamecock Media Group and Auran will see Elephant Entertainment distributing the game in North America.

MINNEAPOLIS, MN, August 16, 2007 - Underscoring its emergence within the interactive entertainment sector, Elephant Entertainment, a new publishing company bringing innovative entertainment content to retail via unique and compelling retail distribution and consumer availability models, today announced a distribution agreement with Gamecock Media Group and its developer Auran. Under the terms of the agreement, Elephant Entertainment has exclusive retail distribution rights to Auran's Fury, a highly acclaimed new player-vs.-player massively multiplayer online role-playing game (MMORPG) throughout North America.

"Mike Wilson and Harry Miller are industry mavericks with a reputation for pushing the industry in innovative and inspired directions. It is that independent sensibility that is a perfect for fit for Elephant," said Wim Stocks, CEO and president of Elephant Entertainment. "We're pleased to partner with Gamecock, and to do so with such a high-quality and original product as Fury."

According to Mike Wilson, CEO and grand champeen of Gamecock Media Group, "Elephant Entertainment has embraced Gamecock's unconventional approach and artist-first philosophy. We are excited to be working with a company that offers impressive industry experience and an unfettered willingness and success at creating innovative distribution programs."

Created by Auran, Fury combines the best elements of MMORPGs, RPG combat systems and first-person shooters to deliver the ultimate player vs. player experience. Get straight into the fight in a fantasy world of swords and magic. No grind, no waiting - just adrenaline-fueled combat. Fury's design eliminates the often 'boring' parts of traditional online role-playing games but keeps everything players love.

Read more on Fury here.