NCsoft and Double Fusion have announced that they have concluded a deal that will see Double fusion supply technology and sales assistance for providing in-game and out of game advertising for Exteel and Dungeon Runners.

SAN FRANCISCO — Oct. 25, 2007 – Leading independent game advertising provider Double Fusion has made another stride in support of the proliferation of the free-to-play business model for the games industry by entering into a partnership in North America with premier MMO game publisher NCsoft®. The game advertising company will provide the technology and sales force to place in- and around-game advertising into the upcoming giant robot action game, Exteel™, and currently-running action RPG Dungeon Runners™, giving the publisher alternate monetization avenues for these online multiplayer titles, while continuing to make them available to gamers for free.

Dungeon Runners is an online multiplayer role playing game that allows gamers to play as a fighter, mage or ranger as they explore dangerous dungeons, battle ferocious monsters and discover incredible weapons, artifacts and loot. Gamers can play as lone warriors or team up with online friends to carve their paths of destruction. Exteel is a giant robot action game that puts players in control of heavily armored, completely customizable Mechanaughts. As a mercenary pilot, each gamer charges into combat, destroying opponents and competing for total domination. Deathmatch and team battles take place on a variety of terrains, from futuristic cityscapes to bleak deserts.

The deal with Double Fusion enables NCsoft to gain revenue from both free-to-download titles whose primary revenue source is currently through players who purchase special items or participate in the game membership program.

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