Mythic Entertainment is interested in taking some significant steps in order to sort out Warhammer Online's economy issues, and they are looking for player feedback on how to do just that in this latest In Development post made on the official WAR forums.
The main issue of WAR's economy appears to be an imbalance of basic supply and demand: players simply don't have much to do with their gold.
To be more specific, the development team is seeking thoughts from the community on how to improve the viability and value of the game's item rewards:
So how do we look at ways to change our current economy to balance both supply and demand? To accomplish this we need to look at solutions that will tweak the way items are rewarded. Not just how useful they are to the individual, but also as potential trade goods in the economy. We have a good idea on how to do this, but we want to throw the issue out there and get some feedback proactively, before we settle on a design.
What we’d like are some thoughts on how to change our world drops, PQ loot, and the like to make them more viable and valuable to the economy which will hopefully balance supply and demand. Examples would be: making items BOE versus BOP, making items useful to multiple classes, etc.
Read In Development: The Future of WAR's Economy.
[Thanks Christopher8 for the tip!]