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Codemasters talk Business Model with MSN

By Jon Wood on Nov 02, 2007

Codemasters VP David Solari talks to MSN about the recent changes to the business models for Archlord and RF Online.

With millions of people prepared to pay out hard earned cash on a regular basis for the pleasure of playing them, Massively Multiplayer Online games have revolutionised the computer games industry.

The likes of Lord of the Rings Online and industry behemoth World of Warcraft have accrued millions of players, and the monthly fees to get into the servers and play the game, creating a multi-billion pound industry.

The startling rise of broadband connectivity and the obvious desire of the game-playing public to embrace online social networking through both sites like Facebook or MySpace or games such as WoW or LotR, means that companies are flocking to the MMO arena.

But, can this burgeoning area evolve into more enticing ways of paying? Can those reticent to pay a monthly fee for a product be persuaded to invest time and money in a different way?

Read the rest at MSN here.

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