In addition to donating over $3.6 million dollars to assist charities working in earthquake-ravaged Japan, Sony Online Entertainment has announced that each of its stable of MMOs is featuring a special item that can be purchased by players with proceeds going directly to Japanese relief agencies.
From Friday March 25th, our players will be invited to purchase a specially created Cherry Blossom via the in-game marketplaces (alternative items will be available in Magic - The Gathering: Tactics, Star Wars Galaxies, and PoxNora) in their preferred game. (See below for participating games). Purchase of the in-game item is not tax deductible.
The Cherry Blossom can be displayed in player in-game homes, where applicable, as a sign of ongoing support and to raise further awareness amongst our deep player communities. For every Cherry Blossom (or selected item) purchased between Friday, March 25th and Monday, March 28th, SOE will donate $10 to the American Red Cross* in support of ongoing relief efforts.
Read more here.