Elephant Entertainment and K2 Network sign retail publishing agreement for "Sword of the New World: Granado Espada."

Korea's most popular and highly acclaimed massively multiplayer online role-playing game (MMORPG), Granado Espada, is coming to retail throughout North America and Europe this summer under the its newly announced name of Sword of the New World: Granado Espada, courtesy of Elephant Entertainment.

Winner of the 2006 Grand Award for Best Game in Korea, Sword of the New World is being made available at retail through an agreement between Elephant Entertainment and leading online game publisher, K2 Network.

"With a game of this pedigree and potential, publishing a retail complement to the online counterpart is an ideal way to expand availability for consumers," said Wim Stocks, CEO and president of Elephant Entertainment. "Sword of the New World has several innovative and exciting design elements that combined will set a new precedent for MMORPGs, and we are pleased to be working with K2 Network in bringing it to the North American and European retail markets."

In support of the retail boxed version, Elephant Entertainment and K2 Network are implementing several retailer-specific pre-sell and launch programs, as well as an array of consumer promotions that are designed to enhance the online experience.

Adds Joshua Hong, CEO of K2 Network: "Whether purchasing online or via retail, consumers will receive one of the most captivating MMORPGs to date as Sword of the New World brings stunning beauty and innovation to the category."

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