Guild Renown has come to Age of Conan in yesterday's roll out of the game's Update 6. Today, the team from Funcom tells us what the new feature is all about.

Guild Renown is a refreshing addition to our existing guild system. Players' individual actions will now have an impact on the overall guild's progression over a server-wide struggle for triumph.

One of the biggest problems many games face is providing tools for guild value, guild advancement, and long-term benefits that attract new members. Guilds that don't have tools available to make their organization valuable will struggle in finding new members, keeping those members and showing those members that yes, you do have an impact on the world you live in. Guilds in Age of Conan have an impact on the world through control and respect. Taking that one-step further, we are introducing a system by adding new mechanics that further promote the value and guild impact while making being a part of a guild more worthwhile than ever before.

Read Introducting Guild Renown.