Melissa Meyer: Our focus has not been on whether we would bring first-timers or experienced players in. Rather, we did a lot of research to determine what players wanted in terms of game features, and how well their needs have been matched in existing MMOs. From there we determined the features that are unavailable in the market today, and made those our focus.

As it turns out, the data shows that players feel that many of the features they put on the top of the list are not well supported by existing MMOs. By providing a product with these features, we believe we will attract both experienced MMO players, who have been making due in other games, as well as players who haven’t come online yet because what they wanted wasn’t available.