This Tuesday, Ubisoft and Double Fusion joined forces to offer dynamic in-game advertising in Shadowbane.

Leading independent in-game advertising provider Double Fusion has joined forces with Ubisoft Entertainment, one of the world's largest video game publishers, to offer dynamic in-game advertising within its massively multiplayer title, Shadowbane.

There are two types of advertising models currently scheduled to featured in Shadowbane. The first is short advertisement videos will be implemented in today's update. These video ads will play on three occasions during game play; when a player logs into Shadowbane, when a player exits the game, and during the respawn period after a character dies. To minimize intrusiveness, advertisements displayed during respawn will occur only once every ten minutes. This means that if you die every minute, eleven times in a row, you will only see an advertisement video twice during the scenario; the first time you die and the last time after ten minutes have lapsed.

In future game updates, in-game ad textures will also be added to very few objects in the game world. The exact implementation for this second type of in-game advertising has yet to be scheduled.

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