MMORPG.com World of Warcraft Correspondent Krsiti Studts writes this look at the way that World of Warcraft guilds are starting to evolve beyond just the raiding guilds that have become dominant over the last few years.

Over the last few weeks I've noticed something I haven't seen in a couple of years in World of Warcraft. In the Trade channel, there's been a lot of advertising for new guilds. Not that advertising for guilds is new. What was unique to these Trade blasts was the type of guilds looking for new members.

A wave of social guilds surging on many of the normal and RP servers is a surprising turn.

Guild relations are an intriguing dynamic. Looking for members, you are never quite certain what to focus on. Is a website that important in the grand scheme of things? Should all guilds be required to have vent? Maybe the focus needs to be on what makes up the guild - the players.

Read Evolving Guild Dynamics.