CCP Games has announced that the names of all EVE Online subscribers are going to be launched into space during the Skyward Sphere Program. The event is scheduled to kick off today and will feature a live feed and GPS tracking.
Siminn will provide a live video feed and GPS tracking via their 3G network and a Samsung Note which will start shortly before 12:00 and should last the whole flight up until 100,000 feet. In addition, there will be 3 high definition cameras on board to capture the glorious ascent, which will be recovered by the Icelandic Coast Guard in a coordinated rescue effort that may or may not include an untrained CCP employee having to jump into a glacial lake in the name of science.
Read more on the EVE Skyward Sphere page.