I found the feature list on the official website very amusing. The first item on the list reads:

"Fight in a permanent PVP environment"

Interesting enough so far, right? There are a few more promising statements about the PvP, gameplay and classes, but then it all goes out the window with the final feature:

"Gain an edge in battle by purchasing exclusive items in our Power Up Store"

Gee, sounds like fun, eh?

at least they don't hide it