FunCom has just kicked of a brand new campaign for players who pre-order the new "Alien Invasion" expansion for Anarchy Online...virtual "leet pets" that are cute, cuddly and kick real, virtual ass!  Here is the press release:

Durham, USA - July 1, 2004 - Funcom introduces Athleet, Shaoleet, Leetzilla, Cheerleet, Masculeet and five other virtual Leet pets with the upcoming "Anarchy Online - Alien Invasion". Exclusively available to those who pre-order the retail box online from selected vendors, the new pets are meant to be a fun and social addition to the considerable feature set in Anarchy Online. The strange little Leets have always had a cult status among the Anarchy Online fans, but it's not until now that players can possess their own crew of Leets. The small critters will loyally follow their owners and are available to all professions. The Leets serve as more than eye-candy though, as each of the 10 pets comes with unique personality and looks. For extra measure Funcom has also included the possibility to pit the Leets against each other in pet fights. "With this unique pre-order feature we seek to give early birds something special" said Nicolay Nickelsen, Funcom's VP of Sales and Marketing. "We know how popular the Leets are among our fans, and this funny addition will hopefully stimulate new and current players to pre-order 'Anarchy Online - Alien Invasion'." Without further ado Funcom proudly presents the pet Leets: Athleet - The sports dude Leet Leetzilla - Godzilla meets Leet Masculeet - The manliest Leet on Rubi-Ka Cheerleet - Your own loyal cheerleader Leet Deleet - The lethal assassin Leet Shaoleet - Watch out, he knows Leet-foo! Invaleet - Talk about a bad hair day Bulleet - His old neighborhood makes the Brink look like paradise! Violeet - The maniac Leet Calculeet - The local office geek Leet All the Leets can be claimed through in-game Leets-R-Us shops after the launch of "Anarchy Online - Alien Invasion" on the 1st of September. More information on pre-order program, eligible partners and images can be found on www.anarchy-online.com\preorder