Craig Morrison: The advertising system is always evolving; we have already introduced video and interactive advertising to Anarchy Online since we began our partnership with massive Inc last year. The optional nature of the system for paying subscribers and the flow of free players into the game means that the advertising works towards maintaining the game in a way that just wouldn't be possible otherwise. We are always careful with the advertising implementations, and are always working to ensure that they appear as an integrated part of the game world and aren't intrusive to players.