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Exclusive Columns

Columnists - The Free Zone

Richard Aihoshi has been writing about MMOGs since the mid-1990s, always with a global perspective. He has observed the emergence and growth of the free to play business model from its early days in both hemispheres. This column runs each Monday.

What Makes Games Hardcore or Casual?

General -  Column

Richard Aioshi returns with his column this week, this time tackling the subject of hardcore vs. casual in the free to play market.Posted Oct 19, 2009 by Richard Aihoshi

Mixed Revenue Models

General -  Column

Richard Aihoshi returns this week with a column that looks at exploring mixed revenue models for our favorite MMOs.Posted Oct 12, 2009 by Richard Aihoshi

EA and Free to Play?

General -  Column

The biggest game company on the planet has been flirting with the free to play model. Aihoshi explores.Posted Oct 5, 2009 by Richard Aihoshi

FreeStyle and GSTAR

General -  Column

A big game show and a new sports MMORPG. Richard covers two topics at once this week.Posted Sep 28, 2009 by Richard Aihoshi

The Young Female Audience

General -  Column

A slew of games have been announced that are after a demographic not normally associated with MMOs. Aihoshi explores.Posted Sep 21, 2009 by Richard Aihoshi

Out of Sight, Out of Mind III: ChinaJoy

General -  Column

Richard Aioshi's Free Zone returns this week as the columnist discusses important F2P game shows and laments the lack of Western media coverage.Posted Sep 14, 2009 by Richard Aihoshi

Importing The Korean Portal

General -  Column

Korean games tend to be organized into portals, where multiple games are available under one banner. North American games are not. This week, Richard Aihoshi examines how this trend has been translated West.Posted Aug 31, 2009 by Richard Aihoshi

Expanding F2P To Other Platforms

General -  Column

Richard looks beyond PC games at other ways the free-to-play business model has worked its way into our gaming lives.Posted Aug 24, 2009 by Richard Aihoshi

Two Upcoming MMOs of Interest

General -  Column

Richard profiles two upcoming F2P MMOs of interest: Allods Online and Prius Online.Posted Aug 17, 2009 by Richard Aihoshi

The State of Sports MMOs

General -  Column

More and more game companies are combining sports with MMOs and most of these games are free-to-play. Richard Aihoshi digs deeper.Posted Aug 10, 2009 by Richard Aihoshi

Metrics With Matt Mihaly

General -  Column

The CEO of Sparkplay talks to Richard Aihoshi about metrics and what they do for MMOs.Posted Aug 3, 2009 by Richard Aihoshi

Some Wishful Thoughts on Better Disclosure

General -  Column

In this most recent column, Richard Aioshi tackles the questions of developers insist on providing players with virtually meaningless player number statistics rather than giving them something useful.Posted Jul 27, 2009 by Richard Aihoshi

Why Publishers Import Older MMOs

General -  Column

Many "new" free to play MMOs that arrive in North America have been out over seas for years. Aihoshi looks at why this happens in this week's column.Posted Jul 20, 2009 by Richard Aihoshi

It's Different Across the Pond

General -  Column

Looks at Eastern and Western markets and how they too have internal differences.Posted Jul 13, 2009 by Richard Aihoshi

Browser Based MMOs

General -  Column

Richard looks at the world of MMOs that run right in the browser.Posted Jul 6, 2009 by Richard Aihoshi

F2P or Not F2P?

General -  Column

When a game has both micro-transactions and an optional subscription fee, is it still considered free to play? Richard asks that very question this week.Posted Jun 29, 2009 by Richard Aihoshi

F2P Spreads West

General -  Column

The movement is spreading to Europe and North America. Aihoshi looks at the trend in this week's edition of The Free Zone.Posted Jun 22, 2009 by Richard Aihoshi

Lessons From The Virtual Felt

General -  Column

Online poker and F2P MMOs. They have more in common than you'd think.Posted Jun 15, 2009 by Richard Aihoshi

Trends I'm Watching

General -  Column

Some trends forming in the F2P genre that Richard Aihoshi is watching.Posted Jun 8, 2009 by Richard Aihoshi

F2P and the MSOG Play Style

General -  Column

This week in the Free Zone, Richard Aihoshi looks at single and small group play styles in free to Play MMOs.Posted Jun 1, 2009 by Richard Aihoshi

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