While this is apparently a market scheme that they release this and most people see the roleplay element as abhorred and pointless, Warhammer was one of those classic firsts in the Roleplaying-Games realm.
True, any chatroom or even a pencil and paper can provide just as much of a roleplaying experience. The game is suited for PvP and even higher PvE than.. evidently just standing around known friends in a random spot in a lowbie zone to just act like a meniacal villain - not a bloody retard exclaiming at imaginary elephants, apricots, or Middle Earth. I defend this article to that point, as much of what I've read down to here that scoffs it has been quite stupid.
Also true, why play the game if you're not really playing the game? Imagination isn't just a brick concept anymore. I want to say some what I heard here almost sounds conservative. "No, you may not think for yourself and be original within the parameters." But in saying that I doubt it'll make sense to those it is intended for and will go straight over their heads.
Still a sham, though. Sadly. But if there are RPer's on WoW, I don't see the shame in WAR viably 'supporting' their own.