Originally posted by aesperus
Also, I would highly recommend getting this concept of 'endgame' out of your head for this game. It's not just about cosmetic rewards, but yes, that's part of it. Think of it kind of like arkham city, or zelda, or darksiders. 'Endgame' means you have the entire game world opened up to you, and can go wherever you want. You can do whatever you want. If you want to grind for comsetic items, great, but that's not the only thing you can do. There's crafting recipes to explore, secrets to find, events to help out in, rare items / merchants to discover, dungeons, you can try and get the right gear to min/max your build, do WvW, etc. etc. etc. This is not a game that funnels you into a very narrow set of tasks. Instead it does the exact opposite. The further into the game you get, the more of it you get to experience. (Even going back to lvl 1 areas is viable, and can yield some interesting rewards)
This was well put, .. something to add
In GW2 you just wander around the world, while goals and quests just starting popping up, sometimes multiple quests or achievement oriented quests of different kinds. I could see how some people that are accustomed to WoW or D2/D3 may find themselves wondering "what do I do now?" or 'where do I go now".. So you must embrace the freedom and enjoy the variety and randomness of the adventure, and not be concerned with standard exclamation point hunting progression or that you may not be on the 'correct' path.. it's your path, probably different than everyone elses
I'm sure there'll be plenty of end game pve to keep you going, plenty of expansions to come I'm sure as well.
Answered in quote.