Haha, I can't tell you, nor even remember, how many times us MMORPGamers have been promised a living/breathing world among other things, and have just not gotten it. Although I see both sides of the argument here, I have to give you the +1 here due to how I personally feel about the genre myself and the direction it's going. The developers say they're listening, but are they really? I often stuplify myself by asking if these developers even play games themselves (when I know they do).
All I'm saying is that after all these years of the many released products, you would think someone would "get it right" by now; someone would have, by now, picked up what keeps players around, what people like to see in a world, and what kind of various content attracts players. There are plenty of "sources" out there that have clean/clear-cut results, so unless you've really not been paying any attention to who you're giving your money to, or are new to the genre all together, you should darn-well know what works and what doesn't.
Now, I have not played this game, nor am I commenting on it directly, but from the frustration you display in your post, I feel you dude. I'm just straight up skeptical nowadays. I almost want to give these games the "big 6" now (wait to start playing 6 months after release) because of how much we (gamers) have learned to dance the same dance these developers are dancing. Heck, we have no choice but to learn their tango lol. A big part of me wants to say "Don't worry bro, GW2 is coming out soon, and they are saying they will deliver!" But I'm not going to, because I've been crushed one too many times by hype that just doesn't measure up (mind you, hype created and influenced by the company via teasers, diaries, trailers, etc.). Remember Vanguard? Yeah, SOE abanonded that amazing product, which is probably the most live world (when populated) I've ever seen in and MMORPG to date. Remember Age of Conan? Yup, the hype was as "through the roof" as the hype is for GW2 right now, and that was a flop.
In short, I hear you, and I'm not proud to say that I would be very surprised one day just to see a company actually deliver everything they say they would, and have actually payed attention to trends over all these MMORPG years. If we aren't surprised to get what we pay for in a grocery store, then why do we need to be at the point to where we are surprised to get what we pay for in the gaming world?