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General Discussion 

News & Features Discussion  » [Editorial] General: The Soapbox: Calling Out UbiSoft

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29 posts found

Apprentice Member

Joined: 9/26/13
Posts: 19

8/28/14 7:41:58 AM#21

Got to love them writers who try to write up a troll article as a guest writer to create more site views and have it fail with a mere 18 posts. Nice try though.

Ubisoft is Ubisoft, as in they will do whatever they want and keep on doing it regardless of consumer input.

On the other hand, consumers continue to buy their products and putting up with their antics because they sometimes put out a decent title here and there as mentioned in an earlier post.

Soon enough it will bite them in the ass real hard and this is where they will have to make the decision to either smarten up or keep on trucking as is and fail.

We shall see...


***To be continued in Post #2 if Article #2 ever comes out. 


Advanced Member

Joined: 6/15/10
Posts: 89

8/28/14 10:04:12 AM#22

I've read this article a few weeks ago. My first reaction was pure astonishment about the fact that Ubisoft thinks to know what players want. After a few days this feeling lost ground to pure anger. How can one of the worst publishers arrogate to give Riot Games any "tipps" regarding their business model? A rather sucessful one, that obviously suits the playerbase. There are enough companies out there that sacrifice nearly everything to their shareholder value. We really don't need more of them ....


Apprentice Member

Joined: 9/28/05
Posts: 1518

8/28/14 10:12:38 AM#23

The original article (linked in that article) is actually a joke.

First of all he accuse Riot to make their game P2W(or other said to release overpowered heroes one must buy) and on the other hand he accuse Riot to not make enough money per user. What?

And now there we are.. yeap... Riot is not really a pure F2P game(as most others), there is a incentive to buy champions, although, they are not all overpowered when they release as those guy claims.

But albeit that you don't have to buy a lot.. and therefore Riot earns less/per player as other games which are clearly even more pay 2 win and expect that the player buys stuff to be able to play. That those other games do not even have close to the number of players may be just a result of that.. though completely ignored from the guy in that article.

And then.. what would he say about games like DoTA2 or Torchlight, which are pure F2P and the player does almost have no whatsoever incentive to buy anything other then to donate to the company because he actually likes that game. Yeap.. i guess those games do earn even less than Riot per player.. but the player may actually be happier with that.. and as a reason may actually get more players over time, and with that more overall revenue in comparsion to some other games.

Or simple said.. this guy has no clue whatsoever.. and with that UbiSoft deserves to burn in hell.. as their game actually monetize their f2p games that badly.. and, as a sidenote, are nowhere near that successful in that market as more fair games like DotA2, Torchlight and others.


Advanced Member

Joined: 3/23/14
Posts: 381

8/28/14 10:27:51 AM#24

screw UBI they killed shadowbane along with my family n mates on mourning

i hope they go bankrupt and are force to eat out of dumpsters the rest of their miserable lives


Novice Member

Joined: 5/30/09
Posts: 6

8/28/14 11:00:08 AM#25
My lesson: Stop Comparing Moba business models to other games of different categories.
dagger Xfire Miniprofile
  User Deleted
8/28/14 11:28:20 AM#26
Originally posted by Torvaldr

The article seems to have a poor logical argument in that it makes some assumptions as facts. For example, you could pretty much use the logic in the article to say the same thing about Ubisoft's Steam sales. If AC4 goes on a good Steam sale for 50 - 80% off, then Ubisoft is not making as much money as it could. Why would they put the game on sale or ever lower the price instead of just selling it for $60 and keeping the price there. The answer is pretty obvious and that is to get sales they otherwise would not have.

LoL sells stuff cheap and tries to appeal to a greater volume of players. There is a price point where people balk at laying down cash, but under that they don't mind wasting a little. Is it more than any other incidental they might purchase? What is the appeal of the purchase? Is it something they use to differentiate themselves amongst their peers?

Cheap, high volume is a valid business strategy. LoL could charge more and put mechanics in their games to push their players towards more sales. They might raise revenue per transaction, but actually lower revenue due to lower sales volume. It's also a valid strategy but it's also a risky one.

They have found a sweet spot of pretty happy players and making a ton of money. Do they need to make that much more? To me that sounds greedy. The analyst sounds greedy. I think one core problem of a modern business philosophy is that we have to maximize revenue at all costs. Maybe that focus loses the more important picture of doing something well, making your customers happy, and making decent money off of that.

I think you hit the nail on the head.

If Riot tried to add more cost to the player the game wouldn't have been as much of a success as it is.

Now that they have a large fan base then maybe they can make some changes to get more out of the freeloaders.


Spotlight Poster

Joined: 7/09/11
Posts: 2225

May the game be ever in your favor.

8/28/14 12:03:26 PM#27
Originally posted by gobla

Personally I give Ubisoft my vote for single worst publisher.

Here's the thing. EA, Activision and all their ilk do all the bad things as well, day-1 DLC, DRM, ruining franchises, single player cash-shops etc.

But they don't seem to do it literally every single game they release.

I have seen EA PC releases that weren't the equivalent of kicking consumers in the balls. I've not seen a single Ubisoft PC release that didn't have any of above-mentioned bad things.

With other publishers when shit hits the fan it seems to be a case of them failing to control their greed. With Ubisoft it seems by design.

I can't give Ubisoft the title of worst company because they do give their developers a ton of freedom to explore and try out new things like the awesome little gem that was "Child of Light." I do feel like their DRM policies are bad for their image and if they fixed this they would actually be one of the best gaming companies out there (in my opinion). I really do think they care more about their games than say EA, and they seem to give their developers more freedom without butting in.


The guy from Ubisoft though who talked about League of Legends... He clearly hasn't played the game because a lot of what he says about it is not accurate. Not all of the new heroes Riot releases are overpowered. In fact the newest hero they just realest was pretty underwhelming.



Advanced Member

Joined: 8/03/03
Posts: 446

8/28/14 12:39:22 PM#28

I understand the idea of the original article. Still disagree with it. I buy 90% of my games on 75%+ discount because there are few games I need to play on release. I am more likely to drop $20 dollars on a cheap or free to play game to pick up extra stuff that I keep unlike Ghost Recon Phantoms that I will not pay anything for.

I think the gaming community just has more ability to find information about the games they want and more people wait unless the game is needed by them. I want to play the new Civilization that is upcoming but will likely wait for a Steam GotY edition. There is no reason for me to buy it at first or full price. Curious about Unity but I don't trust Ubisoft enough to want to pay full price for anything they release. I would actually get Beyond Earth earlier if I had a friend who wanted me to play with them. Ubisoft game of anything and I would go that I am waiting.


Elite Member

Joined: 6/13/07
Posts: 1342

8/28/14 3:28:16 PM#29
My vote is in:  I can't recall the last Ubisoft game I bought.

If you are holding out for the perfect game, the only game you play will be the waiting one.

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