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Where is the advertising campaign for Guild Wars 2?
IGN - nothing. Gamespot - nothing. PCGamer - "GW2 Week" but no advertising. MMORPG.com - nothing. Massively.com - nothing. Even Forbes hasn't had an article in a week or so - which is odd they had so many there in the first place!
Where is the advertising campaign for GW2 Anet/NCSoft?
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8/22/12 2:00:25 PM#2
i still honestly think they got enough pre-purchased/pre-orders that they don't need to spend all that money on it.. but honestly it is a little strange as every other MMO had ads all over the week prior
I angered the clerk in a clothing shop today. She asked me what size I was and I said actual, because I am not to scale. I like vending machines 'cause snacks are better when they fall. If I buy a candy bar at a store, oftentimes, I will drop it... so that it achieves its maximum flavor potential. --Mitch Hedberg |
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I mean seriously we are less than a week from Official launch and 2 days+ from head start - still nothing...
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Originally posted by Aerowyn It doesn't make any sense... I've been waiting all week for the marketing campaign to finally kick in! MMO History: |
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Alot
 Hard Core Member
Joined: 1/04/11
Minister of Propaganda for GW2 Fascist-Capitalist Party |
8/22/12 2:01:13 PM#5
NCSoft tends to spend very little money on Marketing/Advertising, unlike EA/Blizzavision, which to me seems like a big mistake in this case. Edit: That said: I still expect to see some cinematic/live-action trailer to pop up soon. |
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8/22/12 2:02:29 PM#6
seems the BWEs was all the advertising they needed heh
I angered the clerk in a clothing shop today. She asked me what size I was and I said actual, because I am not to scale. I like vending machines 'cause snacks are better when they fall. If I buy a candy bar at a store, oftentimes, I will drop it... so that it achieves its maximum flavor potential. --Mitch Hedberg |
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Originally posted by Alot That eye picture with the mud covered skin or whatever certainly was interesting... MMO History: |
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8/22/12 2:02:55 PM#8
My guess is somewhere there's some Arenanet person flailing around going 'Oh god, oh god, we can't let any more people know about this game or our server infrastructure won't be able to take it. Hold off the advertising campaign for a week or two!' It'd be interesting if they release the game now, then do heavier advertising in a week or two. That'd actually mean there'd be another wave of new people coming in. They have that whole eye-picture they keep teasing around, it seems like there might be some fancy trailer waiting in the wings that they just haven't gotten to yet. (shrug) |
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8/22/12 2:03:59 PM#9
I agree. There was another thread that asked a similar question, but people were saying there was advertising everywhere. I disagree. I think outside of the GW2 bubble, there is hardly any advertising at all.
I don't know... maybe some analyst they trust told them that spending money on a big advertising campaign would not get them a good enough return on investment. SWTOR is the greatest mmo ever! |
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8/22/12 2:04:10 PM#10
It is the highlighted game in the PC section of gamestop's website! Cheers! Currenlty playing Neverwinter Online |
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Originally posted by Meowhead That'd certainly be a first and an interesting way to help insure a smooth launch for your faithful/hardcore fan base. MMO History: |
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8/22/12 2:04:34 PM#12
Originally posted by BadSpock
Why waste the money? Anyone who plays MMO's with any kind of regularity knows about GW2 and when it launches. Why spend quarter million, half million or more the week it launches? Thanks, but I'll let them put that money where it counts right now, and thats in the game itself. |
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8/22/12 2:04:44 PM#13
I also find this odd, maybe they've exceeded their expectations and realize they could save the cash for now.
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8/22/12 2:05:54 PM#14
Originally posted by Aerowyn ^^This.
With all the crazy hype of new games and subsequent hate crash, it wouldn't surprise me if the take the quiet road for launch with a steady build upwards.  |
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8/22/12 2:07:24 PM#15
Their last wave of advertising was a few weeks ago. That secured pre-ourchase and pre-orders. The next wave will come next week, when the game is actually available. Have you missed all the speculation going on about that rumored TV spot? What would be the point of advertising this week? Prepurchases and preorders don't really make sense anymore, yet the game is not yet on the shelves, |
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8/22/12 2:07:27 PM#16
considering they are #1 in sales on amazon and who knows how many pre-purchases from there main site and other venders it's pretty amazing how well its selling without the huge marketing campaign
I angered the clerk in a clothing shop today. She asked me what size I was and I said actual, because I am not to scale. I like vending machines 'cause snacks are better when they fall. If I buy a candy bar at a store, oftentimes, I will drop it... so that it achieves its maximum flavor potential. --Mitch Hedberg |
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Originally posted by Lord_Amra Wouldn't this theory fly directly against the prevailing opinion on mmorpg.com (well the negative prevailing opinion) that GW2 is the most hyped MMO ever?
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8/22/12 2:09:03 PM#18
Originally posted by BadSpock had plently of talks about this already people get the word "hype" very mixed up when it comes to unreleased games I angered the clerk in a clothing shop today. She asked me what size I was and I said actual, because I am not to scale. I like vending machines 'cause snacks are better when they fall. If I buy a candy bar at a store, oftentimes, I will drop it... so that it achieves its maximum flavor potential. --Mitch Hedberg |
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Originally posted by Naqaj
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Alot
Hard Core Member
Joined: 1/04/11
Minister of Propaganda for GW2 Fascist-Capitalist Party |
8/22/12 2:09:19 PM#20
The most hyped, and least advertised AAA MMORPG ever? A weird combination in my opinion. |
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