LEGO Universe will be launching this October according to a recent announcement by the LEGO Group. Gamers who purchase the game through LEGO outlets such as LEGO stores, the LEGO Online Shop, and LEGOLAND will enjoy the benefits of being a LEGO Universe "Founder" receiving early access to the game beginning on October 12th.

LEGO Universe is currently in closed beta, with the full official launch is set for October 26th, 2010.

Visit the official LEGO Universe website for additional information on the game.

Also, be sure to check out our LEGO Universe gallery for a number of newly added screenshots.

I guess I'm still in the blue how LEGO got into bed w/ gaming.. Indie Jones, Star Wars... Oh well.. Cool though, maybe I'll start playing with LEGOs again in October..

If you have a fileplanet sub you can get into the close beta that is going on now.

Futurama: Bender's Game was on Comedy Central last night. The Demolition Derby in the beginning had two Lego "cars" smash into each other. It looked like super mad fun. I hope they have something like that in this game.

Been in CB since the start a few months ago, and I know I can't say much much that Screenshot is the most interesting thing I've seen since it started........

I would just like to know where they are getting their marketing strategy from?  The segment of the population they are going for has little disposable income, basically whatever their parents provide.  A lot of parents have issues with the online world for kids or should have too.

I just don't see how they are going to make a profit in such a crowded marketplace.  Seems like a very risky investment even with the lego name behind it.

Originally posted by Ozmodan

I would just like to know where they are getting their marketing strategy from?  The segment of the population they are going for has little disposable income, basically whatever their parents provide.  A lot of parents have issues with the online world for kids or should have too.

I just don't see how they are going to make a profit in such a crowded marketplace.  Seems like a very risky investment even with the lego name behind it.

 

 answered your own question there:

1. if your income comes from parents it's all disposable

2. a parent with issues concerning online worlds is more likely to cave if it's something as tame as legos

if it looks like a kids game to you, it probably also looks like a kids game to the parents, and they are the ones paying for this.

even then. this game's situation can get a little bit tricky with the subs

it's obvious that this game is targeted to the 9-17 yo groups of gamers, maybe i wouldn't be surprised to see a Hardcore gamers that play WoW, or other heavy MMO will play this as well

but i just can't see how long they will last with those groups of players

sure, their parents are the ones paying for them, i dont see them able to pay the subs by themselfes yet

but how long do you think the parents are gonna pay for them?

the minute those kids starts to get addicted and kept bitching their parents to pay the subs, do you think the parents are just gonna kept paying knowing that their child are getting sucked into the MMO world?

sure as hell they dont want their kids to turn into the Elitist Jerks, lol

but again, this is also just my speculation, i love LEGO, i play them when i was a kid

i also want to see this MMO go successful, but imo, it's just hard if you release a game that is targeted for the lower ages audience, because eventually, they will only play it for a while before they move into the major MMO

just take a look at Hello Kitty Online and the likes, i dont think they are making a profit at all

maybe someone can prove me wrong

Originally posted by TweFoju

even then. this game's situation can get a little bit tricky with the subs

it's obvious that this game is targeted to the 9-17 yo groups of gamers, maybe i wouldn't be surprised to see a Hardcore gamers that play WoW, or other heavy MMO will play this as well

but i just can't see how long they will last with those groups of players

sure, their parents are the ones paying for them, i dont see them able to pay the subs by themselfes yet

but how long do you think the parents are gonna pay for them?

the minute those kids starts to get addicted and kept bitching their parents to pay the subs, do you think the parents are just gonna kept paying knowing that their child are getting sucked into the MMO world?

sure as hell they dont want their kids to turn into the Elitist Jerks, lol

 

but again, this is also just my speculation, i love LEGO, i play them when i was a kid

i also want to see this MMO go successful, but imo, it's just hard if you release a game that is targeted for the lower ages audience, because eventually, they will only play it for a while before they move into the major MMO

just take a look at Hello Kitty Online and the likes, i dont think they are making a profit at all

 

maybe someone can prove me wrong

Kings Isle seems to be doing very well for themselves.  Their game is marketed at the same demographic.  If the game offers a lower monthly sub, like 10 bucks like Kings Isle, then I'd say they will have a pretty good chance at a good share of the market.  Especially the adult MMO player who wants to share a game with his/her child. 

The game seems interesting enough and the E3 video was pretty nice.  You can design and build your very own lot and even give bricks special "characteristics".  If you haven't seen the video, you may want to check it out.