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News & Features Discussion  » World of Warcraft: "Celestial Steed" Brings in $2 Million in Four Hours

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440 posts found
  MikeB

MMORPG.com Community Manager

Joined: 5/27/09
Posts: 5400

 
OP  4/16/10 9:00:23 AM#1

Yesterday, Blizzard announced two new additions to their Blizzard Pet Store, a new "Celestial Steed" flying mount, something that has never been sold on the Blizzard store before, and a "Lil XT" companion pet. The real story here is the flying mount, which even while running a steep $25 a pop, managed to generate $2 million in sales over a four hour period.

Can you say "cha-ching"?

Check out the original story over at 1UP.

Michael "MikeB" Bitton
Community Manager
Twitter: @eMikeB

  Silentstorm

Elite Member

Joined: 9/29/06
Posts: 1108

4/16/10 9:03:47 AM#2

And thats why companies nickel and dime. And I bet some of the people who complained here about it on blizz forums. Went right online and got them one lol....

  Silacoid

Apprentice Member

Joined: 8/11/03
Posts: 243

4/16/10 9:06:54 AM#3

I find it pretty amazing that people would pay $25 for a change in graphics.

  Cladhopper

Novice Member

Joined: 2/01/07
Posts: 30

4/16/10 9:08:05 AM#4

Well at 20 a hit thats only 100,000 people. When you have millions of subs thats really not a lot of people. So this really isn't that impressive.

  Thillian

Advanced Member

Joined: 5/31/06
Posts: 3221

4/16/10 9:11:25 AM#5
Originally posted by Cladhopper

Well at 20 a hit thats only 100,000 people. When you have millions of subs thats really not a lot of people. So this really isn't that impressive.

 If this isn't impressive then I don't know what is. How many man hours do you think they spent on this? Do the simple math income / man-hours and tell me at least one thing with a better profit ratio.

REALITY CHECK

  Kuriakos

Novice Member

Joined: 11/16/05
Posts: 28

4/16/10 9:12:06 AM#6

I wonder what all the item shop nay sayers will have to say about this.  Especially the ones that play WoW.  I think Blizzard sees that cash shops do generate money and this will be a trend that continues.  Not to a point where anything crazy is put up there like the best weapon in the game.  Though it is a 310% flying mount and a 100% land mount that is bound to your account so that every single character you have or will create will automattically have one of the fastest mounts in the game.   Usually to get this type of mount you have to work at it now you can pay $25 and move at top speeds.  Interesting.

This is just a thought.  So please don't blow flames at it. I am not for or against item/cash shops.  This mount looks pretty cool and even had me thinking of getting one just so that I can collect it.  

  User Deleted
4/16/10 9:12:29 AM#7

It's their money, why would you care how they spend it?

  Cladhopper

Novice Member

Joined: 2/01/07
Posts: 30

4/16/10 9:16:25 AM#8

Thats not what Im saying and I think people are taking it WAY out of porpotion. How much money they are making yea everyone knows they made it and they made it fast. Im saying it should have been more. Last tiem I cheched they had somewhere around 10 millions subs. Or something like that. They should have sold more in a less time.. The ratio isn't that great is what im saying and yea they probley took all of 10 mins to make it than sold it.

Either you like it or not its not going to change all the hell bringing people are trying to do lol its not going to matter.

  gradysan

Novice Member

Joined: 11/07/07
Posts: 6

This is our time...

4/16/10 9:20:12 AM#9
Originally posted by Kuriakos

I wonder what all the item shop nay sayers will have to say about this.  Especially the ones that play WoW.  I think Blizzard sees that cash shops do generate money and this will be a trend that continues.  Not to a point where anything crazy is put up there like the best weapon in the game.  Though it is a 310% flying mount and a 100% land mount that is bound to your account so that every single character you have or will create will automattically have one of the fastest mounts in the game.   Usually to get this type of mount you have to work at it now you can pay $25 and move at top speeds.  Interesting.

This is just a thought.  So please don't blow flames at it. I am not for or against item/cash shops.  This mount looks pretty cool and even had me thinking of getting one just so that I can collect it.  

 Not the case.  It will only go as fast as your fastest mount.  I wonder how many people bought it thinking that though.....lol!

  MikeB

MMORPG.com Community Manager

Joined: 5/27/09
Posts: 5400

 
OP  4/16/10 9:20:13 AM#10

Moving 80,000 units in 4 hours isn't impressive? Sheesh. The 10 million subs they have are not in North America, but combined from around the globe. Getting 80,000 people in North America to participate in microtransactions on a single item (which is entirely fluff and has absolutely no gameplay functionality) at a high cost is impressive in of itself, getting that amount of people to do so within four hours is even more impressive.

That's just my opinion, though.

Michael "MikeB" Bitton
Community Manager
Twitter: @eMikeB

  Kuriakos

Novice Member

Joined: 11/16/05
Posts: 28

4/16/10 9:24:21 AM#11
Originally posted by gradysan
Originally posted by Kuriakos

I wonder what all the item shop nay sayers will have to say about this.  Especially the ones that play WoW.  I think Blizzard sees that cash shops do generate money and this will be a trend that continues.  Not to a point where anything crazy is put up there like the best weapon in the game.  Though it is a 310% flying mount and a 100% land mount that is bound to your account so that every single character you have or will create will automattically have one of the fastest mounts in the game.   Usually to get this type of mount you have to work at it now you can pay $25 and move at top speeds.  Interesting.

This is just a thought.  So please don't blow flames at it. I am not for or against item/cash shops.  This mount looks pretty cool and even had me thinking of getting one just so that I can collect it.  

 Not the case.  It will only go as fast as your fastest mount.  I wonder how many people bought it thinking that though.....lol!

 You are right Gradysan.  I misread that myself.  Makes me wonder how many people did too. lol.  =)

  SteamRanger

Apprentice Member

Joined: 10/24/03
Posts: 919

I don''t have to know how to make a better game, I only need to know where the "CANCEL" button is!

4/16/10 9:26:53 AM#12

I think it's safe to say that we'll be seeing more mounts available from the Blizzard Store. I'm not a fan of cash shops, but at least those of us who don't want to be joined at the hip with others, running the same instances over and over will have a chance to get decent items too. It should be remembered, though, that Blizzard is looking at their payment model. Is this another step in WoW going free-to-play?

"Soloists and those who prefer small groups should never have to feel like they''re the ones getting the proverbial table scraps, as it were." - Scott Hartsman, Senior Producer, Everquest II
"People love groups. Its a fallacy that people want to play solo all the time." - Scott Hartsman, Executive Producer, Rift

  GamerAeon

Novice Member

Joined: 9/14/06
Posts: 567

4/16/10 9:27:59 AM#13

I just hope the F2P folks don't get any bright ideas from this.

newsflash to them they're not Blizzard nor do they have a hugely successful game.

 

But I hang my head in dismay that Blizzard is not ONLY charging you to GET the game itself, They also charge a Sub fee and then have the gaul to put up an Item Shop too?!

MMOs are just going downhill steadily *sigh*

  bobfish

Advanced Member

Joined: 2/10/06
Posts: 1623

4/16/10 9:31:06 AM#14

So, lets take the maths global.

 

In micro transaction games it is the industry standard to expect that 10% of the playerbase will buy from the shop, so if 10% of WoW's playerbase buys the mount from the shop, that is a cool $25,000,000 which is pretty much pure profit.

  Hopscotch73

Tipster

Joined: 8/12/09
Posts: 972

Urgle blurgle geflurgle.
Need more coffee.

4/16/10 9:34:54 AM#15
Originally posted by GamerAeon


I just hope the F2P folks don't get any bright ideas from this.

newsflash to them they're not Blizzard nor do they have a hugely successful game.

 

But I hang my head in dismay that Blizzard is not ONLY charging you to GET the game itself, They also charge a Sub fee and then have the gaul to put up an Item Shop too?!

MMOs are just going downhill steadily *sigh*

Don't many of the F2P games offer mount "rental" from their cash shops? Or for a higher price, permanent ones?

Many of the F2Ps I've tried do this... don't know how Blizz doing this would give them an idea they haven't already had.

Seems to me like Blizz is taking a leaf out of the F2P play-book here.

  namelessbob

Novice Member

Joined: 2/26/04
Posts: 1512

"The internet is a series of tubes."
-Ted Stevens

4/16/10 9:35:40 AM#16
Originally posted by Thillian

Originally posted by Cladhopper

Well at 20 a hit thats only 100,000 people. When you have millions of subs thats really not a lot of people. So this really isn't that impressive.

 If this isn't impressive then I don't know what is. How many man hours do you think they spent on this? Do the simple math income / man-hours and tell me at least one thing with a better profit ratio.

I bet it was 10 hours of 1 graphic artists time, and maybe 1 hour of time to over lay the skin ontop of the invincible mount reigns that drop off of HM LK25.

So i'd go with a liberal estimate of 11 hours total time spent on it.

  Wraithone

Hard Core Member

Joined: 7/09/04
Posts: 3559

If you can't kill it, don't make it mad.

4/16/10 9:38:31 AM#17
Originally posted by Cladhopper


Well at 20 a hit thats only 100,000 people. When you have millions of subs thats really not a lot of people. So this really isn't that impressive.

That was in only the first 4 hours.... It will be interesting to see what their haul is after the first two weeks.  There is obviously a demand for this, so they are simply supplying that demand.

  cosy

Newshound

Joined: 9/15/04
Posts: 3306

EvE Rules #491 you should never, ever attack Russians on winter months

4/16/10 9:40:27 AM#18

now that is so awesome marketing also proof that ppl are wiling to sped some money on virtual items that have no effect on gameplay, will wow sell sant clauss hats on xmas for 5$ ? if they do that i bet will beat this 

PD:EvEisNot4WoWkids
BestSigEver :P

  FreddyNoNose

Novice Member

Joined: 8/06/05
Posts: 1564

4/16/10 9:47:24 AM#19
Originally posted by Thillian
Originally posted by Cladhopper

Well at 20 a hit thats only 100,000 people. When you have millions of subs thats really not a lot of people. So this really isn't that impressive.

 If this isn't impressive then I don't know what is. How many man hours do you think they spent on this? Do the simple math income / man-hours and tell me at least one thing with a better profit ratio.

 You win the thread.

  Katilla

Apprentice Member

Joined: 5/14/09
Posts: 630

"Who needs reality....i have a good game right here..."

4/16/10 9:56:14 AM#20

it's beacause of things like this that make me hate this game even more... now you don't even have to earn anything, you can just buy your mount off the internet....

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