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News Discussion  » General: 5 Marketing Campaigns You'll Never See

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45 posts found
  Stradden

Managing Editor

Joined: 7/08/05
Posts: 6729

 
5/12/09 10:49:08 AM#1

MMORPG.com contributor Sanya Weathers takes over the top five list this week with a satirical look at MMO marketing departments as she counts down five marketing campaigns that players will never see.

Five awesome systems, not thirty hacked together chunks of derivative mediocrity!

We decided that since we didn't have thirty million dollars or a publisher with a "when it's done" mentality, we would be better off choosing five systems we could execute with originality and style. Those five systems - and only those five - are listed on the back of the game's box. There's no mention of the features we hope to patch in if enough of you buy the freaking thing. In our pre-launch interviews, no one has talked about the features we partially built, but ended up cutting during the prioritization meeting three months before gold master. Finally, all five systems work together and make perfect sense for our story and gameplay.

Read Five Marketing Campaigns You'll Never See

Cheers,
Jon Wood
Managing Editor
MMORPG.com

  TheHavok

Hard Core Member

Joined: 7/13/04
Posts: 1582

"Free crack and everybody gets laid."

5/12/09 10:52:14 AM#2

uh.......ok

"The WoW forums are and have always been, the true heartbeat of the game. Having said that... RIP wow. You had a good run." - MAnalog 10/13/10

So WoW is dead?

  User Deleted
5/12/09 11:00:08 AM#3

 This article comes across as being written by someone who is bitter and spiteful.  Is it really necessary to use the term "tits" in an article that represents your site mmorpg.com?

Yeesh.  You can do better than this.

  TheHavok

Hard Core Member

Joined: 7/13/04
Posts: 1582

"Free crack and everybody gets laid."

5/12/09 11:02:02 AM#4

I do like boobies....i'll give you that

 

"The WoW forums are and have always been, the true heartbeat of the game. Having said that... RIP wow. You had a good run." - MAnalog 10/13/10

So WoW is dead?

  Stradden

Managing Editor

Joined: 7/08/05
Posts: 6729

 
5/12/09 11:06:31 AM#5
Originally posted by Thradar

 This article comes across as being written by someone who is bitter and spiteful.  Is it really necessary to use the term "tits" in an article that represents your site mmorpg.com?

Yeesh.  You can do better than this.

Actually, in this article, the author uses the term "tits" in a satirical way, highlighting the often immature attitudes toward breasts that are taken in video games.

Cheers,
Jon Wood
Managing Editor
MMORPG.com

  Nightbringe1

Novice Member

Joined: 12/23/07
Posts: 686

5/12/09 11:09:05 AM#6

While a funny article, it is also very sad.

It is sad because it is true.

Any fool can criticize, condemn and complain and most fools do.
Benjamin Franklin

  streea

Novice Member

Joined: 8/04/06
Posts: 664

5/12/09 11:18:29 AM#7

The article is... very awkward. While it's obvious that Sanya is trying for satire, the different "points" don't really flow together. At one point, it's making fun of the fact that gamers think that all companies care about are T&A, and yet the last point makes fun of... a company not hiring an expensive executive and instead hiring four competent programmers? Huh?

  TheHavok

Hard Core Member

Joined: 7/13/04
Posts: 1582

"Free crack and everybody gets laid."

5/12/09 11:18:50 AM#8

I probably should have read this part first:

"MMORPG.com contributor Sanya Weathers takes over the top five list this week with a satirical look at MMO marketing departments as she counts down five marketing campaigns that players will never see."

I applaud this thread.

"The WoW forums are and have always been, the true heartbeat of the game. Having said that... RIP wow. You had a good run." - MAnalog 10/13/10

So WoW is dead?

  AllNewMMOSuk

Novice Member

Joined: 2/26/09
Posts: 245

5/12/09 11:25:32 AM#9

Instead of sounding like satire it sounded more like a person who really didn't understand what it takes to make an MMO and what it takes to make a profit on an MMO. I dunno it just wasn't very good. The best part was her profile said she was 11 years old (which I'm guessing is not true) but she's talking about balls in mouthes, awkward.

  Talroc

Apprentice Member

Joined: 2/12/04
Posts: 27

5/12/09 11:29:30 AM#10

Ok so when does this get released.Sounds like a hell of a game,made by people who just want to make a game.

 

Yes I know this is a satirical look.

But come on isnt this what everyone wants.......but will never get....

 

great article funny as tits ,keep up the good work

  Sanya

Pitchblack Games Director of Community

Joined: 5/01/03
Posts: 40

5/12/09 11:30:42 AM#11

Humor, sadly, is not like stepping on a land mine.

Sanya M. Weathers
Queen of the Galactic Universe
http://eatingbees.brokentoys.org

  User Deleted
5/12/09 11:46:40 AM#12
Originally posted by TheHavok

I do like boobies....i'll give you that

 

Who dosn't?

  User Deleted
5/12/09 11:50:28 AM#13

Satire is a tricky thing.  It just doesn't work in this case.  I didn't find any part of the article satirical or funny.

/shrug

Back to work.

PS.  If you have to tell us it's "satire"...then it isn't.  Just sayin'. ;)

  TheHavok

Hard Core Member

Joined: 7/13/04
Posts: 1582

"Free crack and everybody gets laid."

5/12/09 11:53:14 AM#14
Originally posted by Mrbloodworth
Originally posted by TheHavok

I do like boobies....i'll give you that

 

Who dosn't?

"The WoW forums are and have always been, the true heartbeat of the game. Having said that... RIP wow. You had a good run." - MAnalog 10/13/10

So WoW is dead?

  Stradden

Managing Editor

Joined: 7/08/05
Posts: 6729

 
5/12/09 12:02:08 PM#15
Originally posted by Thradar

Satire is a tricky thing.  It just doesn't work in this case.  I didn't find any part of the article satirical or funny.

/shrug

Back to work.

PS.  If you have to tell us it's "satire"...then it isn't.  Just sayin'. ;)

Just because you didn't find it funny doesn't mean that it's not satirical. You just didn't get it, which is fine.

Cheers,
Jon Wood
Managing Editor
MMORPG.com

  Sanya

Pitchblack Games Director of Community

Joined: 5/01/03
Posts: 40

5/12/09 12:03:07 PM#16

The real problem with satire is that it resonates differently for different people. I showed a draft of this to three people - one chuckled, one wiped tears of laughter from his eyes, and the third went "Uh, weak."

That's pretty good for someone with my sense of humor. Usually, most people think my humor is weak.

I tend to think that if you gotta tell people it's a joke, it loses 30% of the funny - the intro was written after the fact at editorial insistence. See the whip marks? They burn.

Sanya M. Weathers
Queen of the Galactic Universe
http://eatingbees.brokentoys.org

  shava

Advanced Member

Joined: 3/09/05
Posts: 181

5/12/09 12:12:33 PM#17

If it's any comfort, as a marketing person, I thought it was a hoot.  Except for the various coercive sex references which I just found a little squicky, but hey, stand up is usually crude these days.

 

Shava

  Sovrath

Elite Member

Joined: 1/06/05
Posts: 12528

5/12/09 12:13:03 PM#18
Originally posted by TheHavok

I do like boobies....i'll give you that

 

 

I endorse this message.

  mszv

Novice Member

Joined: 6/18/06
Posts: 41

5/12/09 12:21:03 PM#19

I thought it was really funny!

Regards,
mszv

  ninjajucer

Novice Member

Joined: 1/05/08
Posts: 221

I like pie, well not really...

5/12/09 12:40:12 PM#20

The article does point out a serious and often occurring flaw in todays industries in that companies tend to go over tghe top in order to get their player base for their game. AoC went for a hardcore mature look, but the game lacked a fun factor. DAoC went for a fun PvP type atmosphere, but never went further with the idea and that stagnated the population. EQ was innovative and after doing everything, you were left with nothing. EQ2 gave more of the same. SWG did it right, then went ahead and gave the something for everybody a flip which became everything for somebody and thus didn't work out.

The point is, that these companies, all MMOs whether free or not all grasp a niche audience with some sort of marketing scheme, from hardcore to casual, ninja looters to Bind on Pickup, nudity to anime. Every one of these games has made mistakes because a dev thought it was a good idea at the time. The problem with all of these companies comes down to one common problem. Ego.

After all, what MMO game has ever taken back a gamebreaking patch or expansion and stated that they admit the idea really didn't work, so we'll undo the changes. Fact is, not one game dev will ever admit to failure. After all of this Sanya does point out that while devs and designers have many flaws due to inflated egos, they are still human and subject to the same peer pressures and politics of life in general as everyone else.

All the MMOs are fun to someone, always somebody will welcome the newest push for a new pizazz be it nudity, dungeon, expansion or whatever. And with those choice, always will there be someone who thinks otherwise.

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