Jack Emmert of Cryptic Studios has written a dev blog where he describes a day in the life of the Chief Creative Officer of Champions Online.

I've been asked many times, "so what exactly do you do as chief creative officer?" I think most of my designers would simply say, "he doesn't do much" (little joke).

So I thought I'd go through a particular work day: Friday, March 21st.

9:30 a.m. – I get to work after going to the gym for a workout. Cryptic sponsors employees' memberships to a small, private gym. It's pretty intense. There has never been a Cryptic employee who has gone there, worked out for the first time, and didn't get sick! I lost about 30 lbs. through this and changing my diet. We've got showers at work so I don't stink up the joint.

9:30-11:00 a.m. – I'm answering e-mail, sending e-mail and reading the Champions boards. Most of my e-mails this morning are related to my business roles as chairman of the Cryptic board and as one of the founders. We've got a board meeting coming up so I'm a little busier with this than I normally am. I'm also discussing some Champions opportunities outside of gaming and planning some events. I've asked QA to set up some Champions characters for me to playtest later in the afternoon.

Read more here.

See?  A meeting specifically about social systems.  Other developers wouldn't even give it a thought beyond "Does the LFG flag work?"

THAT's why I think Champions is going to be great.

This schedule is intense IMO.

Good job Jack, but don't expect it is normal for peoples to be productive like him.  Althought the 13-15 is rather smooth (eh a guy with a full belly have a need for something smoother), I know many couldn't maintain such a schedule long before experiencing many drawbacks. :P

I also see that the endgame just get 15 minutes to read; and apparently it was a lucky day.  No evil in dropping it althogether Jack, unless your sure it will be more positive than bringing harm to the game, either casuals players or hardcore players, you don't want anyone to be harmed emotionnally while playing. :P