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 Thread (16 posts)
kjemper  6/11/07 11:46:59 PM

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I thank EA for the lack of innovative games.

Perhaps this company does not understand the power of hype.  They really should be "teasing" perspective customers more than they are at the moment.
 
L0k1-  6/12/07 5:52:13 AM

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well the game has been delayed until Q4, i think if they start thehype in the last 2 months before release it'll be more effective and to be honest in the last 2 months i've seen several articles of the game on several websites :)
 
Samuraisword  6/12/07 9:30:32 AM

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I like the fact they are not hyping the game early. It's usually a bad omen when companies do.

Size-Twelve  6/12/07 10:58:10 AM

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I think it's bigger than that they don't understand it. Originally, and for a long time, this game was supposed to release in 2006. Even while in 2006 they were planning to release in 2006.

Alot of information got dumped into the media then. There were class profiles here at MMORPG, dev interviews, trailers and whatever else. When a game gets delayed like TCoS multiple times, I think the hype gets spread over a long period of time. The strategy changes, and instead of building up in a crescendo toward release, the game just kind of fizzles along, dropping info here and there.

I think TCoS team is dedicated to releasing a bug free product, and that's good, but the downside is the marketing can suffer.

 
Valentina  6/13/07 10:04:00 PM

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"It''s not true that I had nothing on, I had the radio on!" - Marilyn Monroe

Well....I think they should hype it alot more though, this game has ALOT of potential.

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mlorriman  6/13/07 10:12:07 PM

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Don't underestimate the power of word-of-mouth in situations like this. Even while having next to no marketing, Spellborn has managed to spend quite a bit of time on the top of the Hype Meter on this site. The game sells itself, and people who are interested in the game get other people interested. I know that I got more than a few people looking forward to this game. Since it's a small company, they don't have as much money as the huge coperations to market their game, so they use word-of-mouth instead. It's free, and, as we've proven by being here,  talking about the subject, quite effective. I believe they will begin a marketing push once they think that they're ready to release the game, so expect to see alot more about this game around open beta time.
 
Pantura  6/15/07 12:17:32 PM

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Word of mouth and a perfect open beta stage and you've got more hype, player created, than you can ever want. For me a good word from another player weights a thousand times more than any cool ads or cool words the developers can come up with.
 
brostyn  6/16/07 7:27:03 PM

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Cynical? Me? Never.

Hype did an amazing job for Vanguard, D&L and DDO. Am I right?
 
Zorvan  6/16/07 7:42:02 PM

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Originally posted by brostyn
Hype did an amazing job for Vanguard, D&L and DDO. Am I right?

QFT. Hype can help cause the death of a game ( Vanguard being a prime example), just as quickly as it can build it up.

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Sramota  6/16/07 7:43:28 PM

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Originally posted by kjemper
Perhaps this company does not understand the power of hype.  They really should be "teasing" perspective customers more than they are at the moment.

Assuming there's something to actually hype...


Played so far: 9Dragons, AO, AC, AC2, CoX, DAoC, DnL, DR, DDO, Ent, EvE, EQ, EQ2, FoMK, FFO, Fury, GW, HG:L, HZ, L1, L2, M59, MU, NC1, NC2, PS, PT, R:O, RF:O, RYL, Ryzom, SL, SB, SW:G, TR, TCoS, MX:O, UO, VG, WAR, WoW...
It all sucked.

Royspi  6/17/07 3:11:53 AM