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News & Features Discussion  » [Column] Guild Wars 2: How Can ArenaNet Get Ex-Players Back Into The Game?

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Associate Editor - News Manager

Joined: 6/28/10
Posts: 16277

OP  8/10/14 8:44:25 PM#1

There are two types of MMO fans that companies make significant efforts to satisfy. Obviously, players who are currently active in the game get attention, while people who have never tried the game are the main targets of advertising and promotional campaigns.

Read more of Jason Winter's Guild Wars 2: How Can ArenaNet Get Ex-Players Back Into The Game?

Associate Editor:
Follow me on Twitter: @MMORPGMom


Advanced Member

Joined: 4/17/12
Posts: 200

8/11/14 1:09:46 PM#2

Have MMORPG over hype it even further?  Actually nah that won't work anymore, why do they care about getting players to return anyway they already have our money.  No one is really interested in their bland "content" updates.


Now would be the time to get a full blown expansion out that adds more customization options, new classes which would really pull players back. and my personal preference would be some sort of guild vs guild PVP that isn't just a slight variance of the forms of PVP already in game.


Novice Member

Joined: 4/18/13
Posts: 36

8/11/14 1:11:11 PM#3
If GW2 wants to rehook me, they can make season 1 living story available in the gemstore in episodes. Poor content or not, I hate only being able to 3/4 finish those. A big turn-off for a completionist.

Advanced Member

Joined: 4/26/12
Posts: 1404

8/11/14 1:15:35 PM#4
everytime i go check on their offical forums all i see is smart ass comments from their customer support team and staff. Thats a real turn off and they seem to know better there than the players in terms of what they want... I was never impressed with guild wars 2 though i took a guardian and a warrior to 80 as soon as I hit 80 i stopped as there was zero reason to keep playing. Their world vs world maps were cluttered and boring creating a zerge mentality with their leads always claiming they knew better than players begging for open roaming. Then you are so limited in skills in that game it gets so boring. I feel like im playing old eq1 with the limited amount of skills and build passives. To me it seems like a game made by a very arrogant dev team that has their heads in their ass. Your millage may vary...
  User Deleted
8/11/14 1:17:07 PM#5
Their official forums are filled with mega threads that have gone ignored for months. Creating a "What can ANET Do?" thread here is pointless if they won't even address their customers in multi-thousand post feedback threads the Dev's started themselves.

Actually, ignoring isn't quite the proper description for what they are doing. That would imply they've read and listened, and choose to not respond. Chris Whiteside and his team have completely left the room.


Novice Member

Joined: 5/17/11
Posts: 675

8/11/14 1:20:42 PM#6

There's really nothing they can do other than change their content model, which I believe will never happen.  I played GW2 for two months after release and LOVED it.  The combat is fun, the zones full of stuff to do.  No quest markers.  Just show up and have fun.  Then I got to 80 (twice) and realized it was Fractals OVER and OVER again.  


This made me realize two things.  I really missed PvE end game / raid content. I missed party defined roles (tank, support, dps, healing).  All of the content end game was a cluster Fu@#.  Everyone running around doing damage, avoiding red circles, and rezzing party members.  Every single fight was dodge red circles, dps, and rez.  That's it.


With that said, I definetely got my money's worth with GW2 for two months.  Money well spent, but there is nothing there to keep me hooked.  I'm not particularly good at pvp nor do I enjoy it that much.  It's not really a good pve game and the 2 week content patches weren't very fun or interesting.


This is all my opinion.  I'm sure there are people who love GW2 because it's a very well made game, but its design is not the type I like so I moved on.  Havn't felt any desire to come back.


Elite Member

Joined: 10/29/07
Posts: 17701

8/11/14 1:22:28 PM#7
Originally posted by Broverpowerd
If GW2 wants to rehook me, they can make season 1 living story available in the gemstore in episodes. Poor content or not, I hate only being able to 3/4 finish those. A big turn-off for a completionist.

They could do that with some content but the problem is that a lot of the first season where for large groups of players and not something 1 player or even a group could do. In that case they would have to do some kind of rotations and only have one of those open up at a single time to focus all players on a single "past" event and even then things like the Huge Karka queen would be very hard.

Nah, I think the best thing would be to get us a new campaign like Cantha in a paid expansion. There the content would all be open for all players while they still could run the living story in Tyria. Factions and Nightfall did both bring in new players and brought back old to the first game so the concept works and they get in some money while we get new stuff to do.


Elite Member

Joined: 7/15/13
Posts: 943

8/11/14 1:23:37 PM#8
I have a love/hate for this game. Its just i like how old school mmo's do things not all things just most of them. For me i hate jumping puzzles at first they were fun but then they just got annoying to me. And this new living story is full of them. And what really got me mad as hell was the end of the first living story forcing you to group to finish it. Your doing it solo with a team of npc's as part of the story all the way to the last part then it hits you in the face with forced grouping. It pissed off alot of players.  They just come up with cool stuff but its laced with crap that annoys the hell out of you. That is the problem with GW2.

Advanced Member

Joined: 8/25/06
Posts: 1402

8/11/14 1:24:59 PM#9

iam a perfect example of your titled!


i recently jumped ship from Wildstar due to their lack of solo endgame content and horrid rating pvp system.

and decided to check out GW2 after a year or so...

and behold the season 2 world story feels alot like the personal story. all there to complete without waiting weeks for updates. that alone got my attention and got nostalgic why i really liked the game.

so if they released an official expansion with a new zone and a solid story for existing level cap characters i think it would get old players back ingame, like myself.


Novice Member

Joined: 6/09/12
Posts: 25

8/11/14 1:25:31 PM#10
They need to ramp up the difficulty. As it is now, it's just too dang easy and it gets boring me me really quickly.

Apprentice Member

Joined: 9/13/11
Posts: 544

8/11/14 1:28:49 PM#11
They would have to change to much to get ex players back. GW2 is a single player game disguised as an MMO and unless they rework this fact from the ground up the real MMO players will forever shun this.

Elite Member

Joined: 11/04/10
Posts: 984

8/11/14 1:29:11 PM#12
Originally posted by ZizouX


This made me realize two things.  I really missed PvE end game / raid content. I missed party defined roles (tank, support, dps, healing).  All of the content end game was a cluster Fu@#.  Everyone running around doing damage, avoiding red circles, and rezzing party members.  Every single fight was dodge red circles, dps, and rez.  That's it.




Also one thing I hated was the WvW tournament style crap. I want a persistent world where I fight against an enemy, not some e-sports week long match no one cares about.


Apprentice Member

Joined: 6/20/14
Posts: 406

8/11/14 1:30:47 PM#13

Long story short...  Progression!  I understand that GW2 doesn't want to be an end game centric MMO but let's face it, players eventually end up at end game and rerolling new characters is only fun so many times.  It's inevitable that at some point players are sitting at max level looking for something to do.  If their current game can't meet their needs they will move on and more than likely never look back.


I am not suggesting instanced raiding or anything like that but I am convinced for any MMO to have true staying power there has to be some sort of character progression.  It doesn't have to be a gear treadmill but it's essential to have your character grow stronger and stronger the longer you play.  For a good portion of gamers cosmetic variety doesn't quench their thirst for progression.


Give people a reason to log onto your game ANet and they will!


P.S. - This is the issue with the B2P model.  Game is highly marketed, lots of money dumped into production and release, games sells millions the first month, then people get to end game and realize that they just played a single player mediocre RPG online.   


Apprentice Member

Joined: 9/24/11
Posts: 899

8/11/14 1:31:33 PM#14
The only way I would have stayed with this game long-term is if they had released what I was looking-forward to; a sequel to GW1.  

Apprentice Member

Joined: 8/25/10
Posts: 1212

8/11/14 1:35:51 PM#15
I'll take "firing their writers", for 500 Alex.

Advanced Member

Joined: 1/03/09
Posts: 433

If DaoC was so fun why don't you just play it?

8/11/14 1:51:03 PM#16

GW2 can't really get that many players back since the many people who bought it, bought the hype and not the game. I feel that the game has found it's audience and they can't really get 2.5 millions to start again who didn't like it.

Sure there are many how has grown tierd of lack of an expansion and that could be the only thing that I see making a bigger crowd to come back. But I feel that the game has found it's niche, people who play it love it and they continue to play it.

And sure while they did sell 3.5 millions and "only" 500000-1000000 still play it, I feel that this number is great, more then great. The game is 2 years old now and they have placed themselves as a top mmo in the western world.

World of warcraft have more then 100 millions acounts created and "only" 6.8 millions play it but I still think that Blizzard is happy with this number and they don't really need a "save wow" thread either.

Many of the things I read in this thread like the lack of trinity and other stuff that people miss in this game is also the reason that the game has 500000-1000000 active players.

If they would give in to they non gw2 fans and make it a end game raiding content with lots and lots of gear progression and given us the trinity with tanks and healers and stuff then most of these gamers would quit gw2, and I don't think there would be more players on the servers after that.

However if they want to maintain there player base then they should release an expansion with more classes, weaponskills and stuff gw2 players want. They should also tweek and make the game better like I think they are doing with the wardrobe and season 2 of living world and other small stuff to get us hooked.

But the core has to remain the same otherwise the game would fail big time. Think of it like this, what if we were to take all features from gw2 and apply them to wow, action combat, no gear progression and so on, wow would loose everyone same applys to gw2.


Advanced Member

Joined: 12/15/03
Posts: 80

Its a game not a life!!!

8/11/14 1:59:01 PM#17
The World vs. World hugely lacked and that's the reason I stopped playing it because there is really only two maps available.


Novice Member

Joined: 12/08/05
Posts: 395

8/11/14 2:02:29 PM#18

How can ArenaNet get ex-players to look at the game again?


Gee, well, they could start by picking up game development where they completely dropped it over a year ago. They lost countless players to their complete game and community neglect, and then to make it worse, merged the servers into one 'mega' server where you don't care who you meet since they are gone in the next map/relog.


Seriously though, my main issue with this company is their abandonment of the WvW game mode and community. Yet recently they still had the nerve to ask for video submissions to promote their game (they can't be bothered to record their own WvW video's apparently). If you care to read more of this, simply head over to the official GW2 WvW forum section... That is if they don't completely delete that forum section soon to hide the toxicity they themselves created.




Apprentice Member

Joined: 8/14/08
Posts: 1583

8/11/14 2:05:58 PM#19
A hammer weapon option for engineers, and some sort of housing option. That's all I would need.



Novice Member

Joined: 10/09/09
Posts: 339

8/11/14 2:35:30 PM#20
It seems like the dynamic event system in place is capable of more. I wish they would invest in longer more complicated chains that span weeks or perhaps months depending on how they get steared by the players actions. I think they only scratch the surface. 
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